10 Tips for Designing a Logo That Works for Your Business

Building a brand is not an overnight process. However, thanks to technology, the market is not limited to a few companies. New business ventures are entering the competition, stirring things up for the existing brands. Whether you are an established enterprise or a growing start-up, a logo is mandatory either way. The logo is the face of the company. It is how your customers would identify your brand. 

Designing a new logo or revamping an existing one requires enough thought and effort. You cannot create just about any template. The design should resonate with your brand’s core message and theme. If you are a business student looking for logo designing tips, then I’m here to help. Read on to know more about logos and how it boosts your business.

Keep it simple, Keep it pretty

Simple designs are easy to remember. With visuals, your brand gets a unique identity that gives it an edge over other similar products. However, when I say simple, I don’t mean simplistic. There’s a massive difference between those two terms. Simplistic designs are conventional and lack depth. 

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In simple logo designs, the subtle messages presented reasonably. These designs don’t lack meaning, and they lack the complications we associate with nuance. And who said that simple models could not be pretty, huh? Get those creative juices flowing and design something wonderful!  

Creative, catchy and conceptualized 

Your brand is identified by the logo and not the other way around. Whether it is in supermarket aisles or e-commerce platforms, customers single out your product from its unique logo. It is not merely a combination of patterns and colors. 

The brand logo should be catchy and instead of the theme of the company. Keep your design layouts as relevant to the brand as possible. Mix and match different elements, colors, and ideas in one holistic approach. Keep the logo design simple yet unique enough to be memorable.

Minimalistic and niche 

Minimalistic and understated designs are in vogue among marketers. Minimalism removes any chances of fluff, of duplication- keeping your message crisp and crystal clear. Don’t aim for extravagant designs. Find your niche and keep your logo design smooth. The market is no longer a homogenous entity, ruled by a few standard rules. 

The industry is dynamic, continually evolving and tailor-made to the consumer’s needs. Your audience demographic can make or break your brand. The sooner you find out what your customers want, the better your chances of success. I’d recommend marketing students to read through popular blogs on advertising beforehand. This would widen your scope and give you better logo design ideas and catchphrases.  

Have a strong core message 

Brand logo designs that have an emotional, social quotient attached gain quick popularity among users. The logo adds on to the brand in so many ways. Hire a team of advertisers for deeper insights into the demand metrics. Also, keep an eye out on the trending, relevant issues of your market base. 

Use the logo to highlight the brand’s core values. For instance, you can incorporate ideas of gender equality, environment protection, etc. with your logo. This gives your brand a more personalized appeal. Your business is not a unidimensional entity; it is always in flux, changing and evolving with the times. 

Colouring and aesthetic appeal 

Now comes the fun part- the aesthetics! Once you have the message and intent figured out, the next step is to decide its look and feel. Every color and share has a specific meaning. Bright colors signify positivity, the more subdued hues appeal to a separate audience base. 

Bold shades like black, white and grey look chic and classy. You can choose one solid color or a mix of different hues. The more vibrant your logo is, the better it appeals to the kids. The young adults prefer professional, elegant designs. 

Use unique fonts and lettering 

The font size and type should match your brand’s theme and color scheme. A brand logo is not just about having a catchy design. You can also include a short message, the brand name, and other text content. The tagline gives an extra oomph to your brand, making it memorable. You can even incorporate the first letter of the brand name in its logo design. 

Choose fonts that are visible, readable and easy to remember. The font also contributes to the overall impression the brand creates in the mind of the user. For instance, people associate elegant lettering, cursive fonts with expensive brands. The rounded, gimmicky letters, brands get a fun, casual and quirky appeal.

Optimized for multiple platforms 

Your brand logo isn’t displayed just on the storefront. Businesses have since long shifted base online. Now, customers can check your brand on their computers, mobile phones, and other devices. Ensure that the logo looks perfect in varying screen sizes, picture quality and resolution types. You don’t want all the thought and effort to go down the drain right? Smartphones are the new marketplace for tech-savvy customers. Tap into this increasing customer base for better-earning opportunities. 

Also, while we are at it, let’s talk about social media. Growing brands can collaborate with social media influencers to expand their appeal. Having an online celebrity with over a million followers endorse your product is a sure-shot perk! 

Avoid clichés 

It is very easy to fall into the vicious trap of mundanity and irrelevance. Brand logo design is the face of your company. Don’t dumb it down to a cliché. Customers today are smart enough to see through your marketing gimmicks. Keep the logo scalable and compatible. From billboards to mobile screens- your brand should shine everywhere! For first-timers, I’d suggest you use a logo maker or hire a professional designer for the job. 

Make it memorable  

This is kind of an obvious point but a necessary one nonetheless. Your brand logo should be famous! There is no point in building a brand image if your customer base doesn’t even remember it. Research shows that visual cues are far more effective than text-based content. 

Nobody has the time or inclination to read up about the brand. Give them a picture or an attractive tagline any day. Now, I know brevity is not everyone’s cup of tea. This is where useful market research and surveys come into the picture. 

Relevancy and audience connection 

To sum it up, your brand logo must be relevant, relatable and unique. With a logo, your brand has better visibility as it’s easier to notice. It helps you stand out amidst the thousands of brands vying for the customer’s attention! 

All Images are from Pexels.com