Have you ever heard of a UX strategy? How can you apply it to your business? Do you believe that your user will be satisfied simply by showing him your new product? UX is not limited to the digital world but includes interactions created between brand and user.
Often it is thought that our role as UX designer is only to design on-screen or to create website interfaces, redo the e-commerce cart, or create the login of a new app.
In reality, the user experience does not only develop on-screen but also includes all those aspects that take place offline (off-screen) during which the user often takes the first steps to get to know your company.
All of this can include within a User Experience Strategy designed by a UX design or a full-stack UX/UI design agency.
The user experience designer designs the user experience from the first moment a user comes in contact with your brand and continues his work even after he becomes a regular customer.
Now let us see how user experience usually works and what benefits it brings to your business.