User experience (UX) isn’t something that only concerns marketers and web designers. As attention spans grow shorter, and customers demand quicker solutions to their problems, UX is becoming increasingly relevant to all internet users.
When you think of improving UX, you may think of the technical changes that you must make to your company’s website. These alterations are undoubtedly vital if you want visitors to stick around and take action.
However, improving UX doesn’t stop there. You must also consider how to improve the comprehensive user journey. The pathway is what compels them to take action.
Sometimes, entrepreneurs may view UX and CRO (conversion rate optimization) as conflicting forces. UX improves the design and usability of your site. On the other hand, CRO gets as many visitors as possible to convert to customers. For an optimal user’s journey, you must find a happy medium between these two concepts.
Here, we’ll explore how UX and CRO work together to increase your conversions.