social media

How Social Media Creates a New Generation of Brand Ambassadors

In advertising, word of mouth is king. For years, companies relied on word of mouth to create a strong and loyal customer base for their brand. Before the Internet and social media, “word of mouth” was a more literal term,…

IFTTT – The Ultimate Internet Automation Tool

The creators of IFTTT observed the digital world of the internet around them, and realised how they could make things simpler for a user to collect, share & collate information across social platforms with ease. The way that this is achieved is through “triggers and actions” chosen by the user.

Top Threats for Small Business in Social Media Activity

You should definitely be using social networks for your business, but you need to know that social media activity is not without its risks to your small business. The following are the top threats for small business in social media that you need to watch out for.

Use of Social Media for the Growth of Healthcare Business [+ Infographic]

Every industry has its own way to grow and develop itself. So it is in evitable that we shall know who are our clients or customers. The criteria they use while purchasing the product of the company or what is the main reason of the purchase decision of customers.
This is evitable in every sector of the health care sector that there are pharmaceuticals and medical techniques, there are providers and the payers for the same, there is a distinct change in the decision making process of the purchases and it has become complex.