There is a slew of statistics on the internet to support a business’s decision to go mobile. Take, for example, these in consideration:
- Worldwide, mobile users are expected to grow to 7.26 billion by 2022.
- App downloads in 2019 were 17% higher than that in 2018.
- By 2020, the mobile app consumer expenditure could cross 67.3 billion USD.
Especially now, during the Covid-19 outbreak and subsequent global isolation phase, the world is recording an unprecedented rise in web and mobile traffic. Under these circumstances, creating responsive user experiences through mobile applications can be profitable for almost all types of companies.
But, although the mobile industry is continuously rising, every app doesn’t bring favorable outcomes. Together, Google, Amazon, Apple, and Windows app stores have over 5.5 million applications. And yet, only a portion of them have crossed the 1M installation mark. Nearly one-third of applications get uninstalled within a month; over 80% of them are abandoned within three months.
Understandably, having an idea, and launching an app isn’t enough. Therefore, you must avoid these five critical mistakes when you set out to launch a mobile app for your business.