Every business is encouraged to have a mobile app. People now carry their smartphones everywhere, which means the best way for your business to remain in their minds is to have your app on their phones. This is where mobile app marketing comes in. But what is mobile app marketing, and what does it entail? We explore this topic further below.
There is a slew of statistics on the internet to support a business’s decision to go mobile. Take, for example, these in consideration:
- Worldwide, mobile users are expected to grow to 7.26 billion by 2022.
- App downloads in 2019 were 17% higher than that in 2018.
- By 2020, the mobile app consumer expenditure could cross 67.3 billion USD.
Especially now, during the Covid-19 outbreak and subsequent global isolation phase, the world is recording an unprecedented rise in web and mobile traffic. Under these circumstances, creating responsive user experiences through mobile applications can be profitable for almost all types of companies.
But, although the mobile industry is continuously rising, every app doesn’t bring favorable outcomes. Together, Google, Amazon, Apple, and Windows app stores have over 5.5 million applications. And yet, only a portion of them have crossed the 1M installation mark. Nearly one-third of applications get uninstalled within a month; over 80% of them are abandoned within three months.
Understandably, having an idea, and launching an app isn’t enough. Therefore, you must avoid these five critical mistakes when you set out to launch a mobile app for your business.
With the pandemic taking strong roots and lockdown contributing to adverse impact on economies how Coronavirus tracking apps take measures to save people is interesting research. The research gets technical when a representative from the App Development Company joins in to analyze the situation.
Mobile apps as a solution not only provides accessibility also helps to change the life of people in a positive way. The mobile apps have got solutions for almost all problems in life to be it health-related, education-related, shopping-related or food-related. Because of the presence in a vast range of categories and different aspects of life, the increasing numbers of people are preferring apps over websites.
The massive increase in the demand for mobile apps can be ascertained by the fact that the number of mobile app downloads is expected to go up to 352.9 billion in the year 2021 from 204 billion in 2019. As per the recent study, people are spending 9% more time in the app with comparison to the website. Not only the number of downloads, but the revenue generated from mobile apps also has increased from 218.2 billion USD in the year 2016 to 461.7 billion USD in the year 2019.
Because of this huge demand, more and more companies are venturing into mobile app development irrespective of their size. Mobile app development services also help to make the market more open and the customer gets a chance to browse through different apps before selecting any products and services. Because of this added transparency, people are spending 2.3 hours on a daily basis on different mobile apps.
Mobile apps not only provide the customer with options for essential services, but it also helps people in different aspects of life be it diet, education or entertainment. For every age group, the mobile app has got a unique solution. Because of this mass, a mobile app development business is expected to grow at a rapid pace. The boom in the mobile app industry also leads to an increase in the demand for best mobile app developers.
The above-mentioned figures are a testimonial of the fact that mobile app development services are growing exorbitantly and all set to overtake websites in terms of accessibility. There are several factors that led to this massive growth in the mobile app development services industry.
It’s one thing to create a mobile app. It’s a whole different story when it comes to making the app content resonate with your audience. And not every app on the market today meets this criterion.
Back in 2015, a group of researchers tried to determine how many apps have the content that corresponds to what they reported in the app store description. They took mobile phone apps that were supposed to help users deal with depression, some of which were recommended by therapists.
So, what are the prerequisites of creating app content that resonates with and engages the users?
Take a look.