The development of digital technology has brought many changes in every sector, from business, transport, and even the education sector. Every industry now has to adopt the digital way of operation to meet the demand of the customers. The customers’ needs also change as the technology continues to advance. It is, therefore, essential to adopt the digital means of operation to ensure you satisfy your customers.
Digital technology has greatly helped, especially during the Corona outbreak when strict restrictions have been laid down by the government and the ministry of health. Have you ever imagined how it would be without machines, smartphones, and laptops? For a business or organization to succeed in digital transformation, they must have proper digital transformation strategies.
How would people survive during this time? With the Corona outbreak, most employees have been restricted from working from home, especially those above 60 years of age. How would they manage that without the digital gadgets? With the reduction of cash transactions, how would people make their transactions? It would have been a total mess, and the disease spread would have increased by a more significant percentage.
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If you are a business, organization, or institution owner looking forward to upgrading their workplace to the digital level, here are some strategies for digital transformation initiatives that can help you succeed.
Table of Contents
What is Digital Transformation?
The digital transformation uses digital technologies to make new or modify existing business processes and other customer-focused features. Digital transformation is the reinvention of business in the digital age.
It’s not limited to traditional roles like sales, marketing, and customer service. Digital transformation happens through how you think and interact with your customers. With intelligent applications for business management, we have the chance to use digital technology in a different way than we’ve done before.
Many companies are questioning if they’re doing the right thing as they embark on digital transformation.
Digitization: The Move to Digital from Analog
Businesses kept their records on paper back then. Business data used to be written in ledgers but now is usually typed into documents. Papers and binders were the primary tools used if you wanted to gather or share information.
After computers went mainstream, businesses began to convert their ink-on-paper records to digital files. Digitalization is the process of converting information from one medium to another.
Successful Strategies for Digital Transformation
If your business is going to transform itself and reach its objectives digitally, you must have a realistic understanding of success and solutions to customer problems. Think like your customer, speak their language, and step into their shoes—customer experience improvement namely the core digital transformation strategy for any evolving company.
Understand how to make a good partnership and read about the pitfalls of creating a successful partner platform.
Understand the importance of security to know why so many enterprises use technology to give a coordinated approach, including protection.
Let’s look into how we can evolve a digital strategy to create a successful digital transformation.
1. Collaboration, Productivity, and Governance
The success of an organization greatly depends on the members’ collaboration, both employees and employers. That is what will ensure the organization runs smoothly and efficiently. Collaboration is the basis of digital transformation in a workplace. The digital transformation means there will be the use of gadgets such as laptops and computers to connect. With that, paperwork and manual work is reduced. There is no way the connection will succeed if the members do not coordinate and collaborate effectively. The proper relationship among the members will prevent duplication of channels within the organization.
The final out is the most critical asset in any company or organization. A digital workspace should major in Productivity more than anything else. The company should always ensure high Productivity, and the output can meet the customers’ demands.
For a company to transform their workplace to be digital, they must set rules which govern them. An organization that works under no rules will never achieve its target. That is because the employees will be much reluctant to attend to their duties. Proper rules should be set that govern the operation of the company. Such restrictions may include reporting time for work, how to listen to the customers. Also, the employees’ rights should be considered when setting the rules.
2. Content as a Collaboration Engine
Transforming from the analog to the digital way of operation at your workplace requires intelligence. It means you will be operating using digital gadgets such as computers and laptops. Those gadgets cannot be working by any person who does not know how to manage them. For example, a computer cannot be operated by a computer illiterate person. Therefore, the first step to digital transformation at your workplace is to ensure you have competent personnel.
Having competent personnel will ensure the content delivered to the customers is of high quality. Furthermore, you won’t encounter any difficulty in the event of a system malfunction. The digital operation involves many technical problems that may only require the quality content owner to solve. Besides, creativity also determines the success of an organization. A quality content owner is creative and will bring innovations to the company. They will come up with new ideas on how to move the company to a higher level. Therefore, if you are looking forward to upgrading your workplace to go digital, consider having a quality content owner as your staff.
3. Be inclusive
Digital transformation is majorly about change, and that must involve people. A company that does not include the majority of its employees in any project undertaken in the organization cannot succeed, for example, in a company with over one hundred employees. You cannot achieve this by only involving less than 20 people in any project. Always remember that teamwork makes you move slow but far. Applying only a tiny portion of the members will make you move faster but not far.
Although some employees may oppose the project, they still need to get their views rather than keep them in the dark. Some may only think of the negative side of it. That is normal in any organization because there is no point in all the members will arrive at one agreement. There must be proposers and opposers. Some employees may also think the project will make them lose their jobs. The best way is to find a gentle form of convincing them of the importance of the project. It should be clear to them that the project has more advantages than disadvantages.
Also, it would help if you considered all members’ equality without discrimination based on other factors such as tribe or level at the workplace. You can also develop a proper plan on how to go about the project before rolling it out. That will help prevent shock and surprises among other members of the organization.
4. Work Smarter, not Harder
The digital transformation aims to Maximize Productivity with less task force. The slogan of hard work pays no longer applies. The digital transformation involves working smart with a lot of creativity and innovation. That will enable the employees to come up with new ideas that will enhance the organization’s success.
Working smart will involve a lot of use of the brain. The manual force and noise in the organization are therefore reduced. That will provide a conducive environment for the employees to effectively do their job. The transformation aims to provide a digital and human workplace experience. That will enhance collaboration among the members and increase the productivity of the organization.
5. Recognize that the change is the Norm, Not the Exception
An organization must accept that change is not a process with the beginning and the end but an ongoing process. A business that treats change as a process with a stop will face many difficulties because a change can be required at a time they don’t expect. Technology is still improving, and more innovations are still being developed. That means that there is no point that an organization or company will reach a fact that no longer requires any change.
A business or organization must cope with the fast-growing technology to meet the customers’ demand and survive the competition available in the market. The business environment also changes, and you must also adjust your ways of operation.
6. Promote Communication
Communication is the critical factor to the success of any organization. Lack of proper communication in an organization will significantly affect its operation. That is because there will be a lack of adequate coordination among the employees. The information will not be delivered on time. Excellent communication ensures that every member is on the same page, with no one lagging. Effective communication, therefore, makes an organization grow faster.
7. Minimize Disruption
Disruption interferes with the operation of an organization. It is because it diverts the attention of the employees, making them concentrate on their work. An organization focused on achieving its success minimizes any operation within the company that may disrupt the employees’ attention.
Digital initiatives are meant for the effective operation of the organization to maximize the output and minimize the workforce. Regular change in position of the employees also affects their function. It lowers their morale at work by asking themselves several questions such as what was wrong with the previous job and why they changed their role. Steps that can minimize the disruption in an organization through the following:
Make sure the IT department in the organization is ready to provide support to any technical problem. When a technical problem occurs in an organization, it attracts the workers’ attention, making them lose morale. That may reduce the Productivity of the organization.
Use user-friendly digital systems
A computerized system that can do daily tasks and other functions are built to ease the hardship of the human workforce. It allows more output in a shorter period. Digital systems need to meet specific requirements for them to be user-friendly. It is crucial to make sure that the purpose of digital technology is justified.
The systems must be user-friendly.
It was bringing up a culture that that supports transformation. That will change the view of the employees concerning the conversion. It will make even those who were opposing it start embracing it.
Provide enough resources
Provide the employees with enough resources and also train them to adapt to changes. An employee who has never encountered any transformation will find it difficult to accept it when it comes. It is essential to provide prior training to the employees to be aware of what the change entails.
Provide empowerment to the champions of the organization, such as managers. That will help encourage them and also boost their morale in the world. That will prevent anything that may divert their attention from getting a chance. On top of that, it will improve the key performance indicators and OKRs.
Create integrative digital solutions that are connected with other digital systems
The decisions made behind setting up the business system will help drive the path towards an efficient platform. There are effects of non-integrated business software systems, including wasted productivity and the lack of real-time visibility.
A properly designed system can increase benefits such as efficiency levels, improved visibility, and savings on cost for the company. Companies have increased financial close times by up to 50% because of the use of an integrated suite, according to a report by Nucleus. Adapting to digital systems that are generally connected and integrated fuels growth for almost every industry.
The digital transformation process is essential in any organization. It adds many advantages to the organization, meets the customers’ demand, and increases productivity. That will allow an organization to grow faster.
Tatiana is a creative writer. She spends her free time reading books, exploring the world, and finding inspiration to become a better version of herself.