The digital sphere is becoming extremely clogged, the competition is rising, and the marketplace’s dance is consistently changing. If you’re looking for online marketing success, you should expect a challenging yet interesting journey ahead. To tell you the truth, hard work is necessary – like always.
Success, no matter how you define it, is mostly influenced by two aspects: hard and smart work. Working smart means to effectively identify the most promising promotion techniques and to put them into application in the most appropriate manner.
In 2018, content marketing seems to remain one of the most profitable and effective ways of generating steady, targeted, and quality traffic for your business. According to some recent statistics, 60% of digital marketers develop at least 1 piece of content on daily basis. This really makes sense considering that content marketing strategies cost 62% less than other types of traditional marketing while generating 3 times as many leads.
However, to be successful at content marketing, you must be resourceful, smart, and hardworking too. The hard work depends entirely on your attitude. The smart and resourceful part, well, this refers mostly to what tools you’re using to speed up your work.
In today’s post, I’m sharing 9 digital tools that can skyrocket your content marketing efforts. Each of these tools is good for a specific purpose, so trying out each one shouldn’t hurt. If you notice improvements, it means that they work for you.
There’s nothing hard in identifying what tools can aid you and what tools cannot. Without further ado, let’s see how you can reach your content marketing goals faster and better!
Consistency is very important in marketing and especially in content marketing. Your content followers expect nothing but consistent value, that’s why you’ll need to keep yourself organized at all times.
Co-Schedule is one of the most effective organizational tools that you’ll want to use whenever you need to plan out your content in advance. The tool offers a complex editorial calendar with a beautiful layout that helps you keep your schedule neat, professional, and fresh all the time. It easily integrates with WordPress, it has an easy-to-use drag-n-drop feature and lots of other useful applications. Compared to its competitors, CoSchedule remains on top of the list!
To stay relevant in your niche, you should always stay up to speed with what your competitors are doing. Besides that, understanding the global, national, and local trends will pay off extremely well whenever you’re in need of new content ideas. And lastly, finding out the most relevant influencers in your niche will prove to be necessary every time your content requires a boost of awareness and traffic.
Buzzsumo is the tool that’ll help you get all of these actions done in a matter of seconds. They offer a relevant search box that offers you all the necessary information you need to find out new trending topics, discover profitable influencers, and, in general, it will grant you the necessary data to pursue a new topic for your next piece of content.
A great user experience shall only be attained if consistent optimizations are being performed on the content. The best method to find out the content and design that must be optimized is to seek direct or indirect feedback from your content consumers. Luckily, Crazy Egg is an excellent digital marketing software that’ll help you accomplish exactly that.
This tool offers a heat map, overlay maps, confetti reports, and also scroll maps. What do these help with? Well, for instance, they show you exactly what content is clicked, watched, shared, liked, and so on. All of these reports come with significant details such as the number of time users spend on every individual page of your site.
To improve the efficiency of your content marketing, you should definitely focus on email marketing too. MailChimp is one of the most popular email marketing tools that can serve any marketer well, regardless of his business type, size, and expectations. Here’s how MailChimp can enhance your digital marketing’s success:
- Every time you make updates on your website, MailChimp will immediately and automatically send a reminder email to your subscribers.
- Implementing an email sequence is extremely easy. The tool offers pre-established templates that do half the job.
- It comes with a comprehensive reports service, meaning that you’ll always know who opens your emails, how frequently it happens, what emails work best, what emails don’t really work, and much more!
Google Analytics continues to be one of the most relevant digital marketing analytics tools due to its parent, the giant search engine Google. With Google Analytics every webmaster can gain useful insights on how their website, pages, and content are performing. Here’s how it can help you:
- You can easily understand what pages of your site receive the most traffic.
- You can easily find out which posts get shared and which don’t.
- You can find out your traffic’s nationality and the source of the clicks.
- You can figure out which Google Ads campaign brings positive results.
Social media marketing interacts a lot with content marketing. After all, your content needs to be promoted, and social media networks now seem to be the best option for qualitative, targeted traffic.
Buffer cuts the hustle by allowing you to automate your social media postings. Here are some of its most important features:
- LinkedIn, Twitter, and Facebook management – scheduling, tracking, optimizing (automating)
- Has a great calendar that helps you schedule your next social media posts
- You can easily modify/delete your schedules
- Buffer works both on iOS and Android, as well as on Windows and on all popular browsers as a plugin.
HemingwayApp is a content development tool that shows you how well you’re writing your content. Content’s quality stands among the most important factors when it comes to business success, therefore you’ll want to do everything possible to enhance your posts.
Copy-paste your finished content into this app and it’ll immediately show you how “readable” your content is, how well structured it is, how many unnecessary words you’ve used, and it often gives you the proper solutions to fix the errors.
To keep your site’s reputation intact, you shouldn’t indulge in mistakes. A poorly written piece of content is extremely hurtful for your site’s reputation and that’s exactly why you’ll probably want to ensure that no unwanted errors arise.
As Harry Johnson, CEO at AustralianEssays, describes, “Grammarly is an easy-to-use, comprehensive spellchecker and grammar checker that’ll identify even the smallest mistakes in your content. Even though they might be small, they can severely damage your business reputation.”
Trello is the perfect app for companies who involve a team in the content marketing strategizing process. This app can take your teamwork’s potential to the next level by offering effective features such as cards, lists, and boards, which all serve the same purpose: to take your content management efforts to the next level.
You can use Trello even if you’re a solo entrepreneur, as it can improve your productivity levels considerably.
Want to speed up your path to online success? Start upgrading your work arsenal by implementing these qualitative content marketing tools. Every big business is already using them or their alternatives. Do you know why? Because they simply work. Automation is surely one of the steps to a higher abundance of achievements and success. So, what are you waiting for?