How Technology Has Changed Modern Marketing

How Technology Has Changed Modern Marketing

Whether we like it or not, we live in a technology-obsessed society. New technologies, like the rise of the internet, social networking, and the smartphone, have changed our lives almost beyond recognition over the last twenty years, and there’s no sign that the rate of progress will be slowing anytime soon.

Technology has always been a driver of progress across all sorts of industries because it forces us to fundamentally rethink the way that we do things, whether we’re talking about researching and developing new products and services or about how social media and citizen journalism have changed the way that we create and consume content.

Here are just a few of the directions in which new technologies have changed modern marketing.

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7 Tips to Improve the Conversion Rate of Your E-Commerce Site

7 tips improve conversion rate e-commerce

In E-commerce, one needs to be very careful because the display of your website and your offers for your customers can cause you either huge benefit or a huge loss. A small mistake can cause the loss of good costumer for a lifetime. Let’s look at some healthy tips which show that how one can take his business to another level of success.

One thing that must be kept in mind that “Exceptions are always there” especially when it comes to CRO (Conversion Rate Optimization). Although these tips are the best tips one can use but at the same time, the person should also be ready for every kind of exceptional cases.

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Reasons Why It Is Better to Outsource PPC

Reasons Why It Is Better to Outsource PPC 1

You’ve set up your in-house PPC campaign and now you can rest. I mean, what’s there more for you to do; you’ve killed the final boss, you saved the princess; game over, right? Wrong, PPC campaign management is not like your classic Super Mario game.

It’s more like an MMO game with no end in sight. You’ve probably already invested more than you should’ve into your campaign and now you’ve caught yourself in a vicious circle of training and re-training yourself or your employees on how to continually maintain your failed PPC campaign.

However, it’s still not too late for you to cut your losses and invest money into something more profitable. Namely, outsourcing your PPC is a way better investment of your time and money and these are the reasons why.

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4 Low Budget Marketing Ideas for Your eCommerce Business

ecommerce

Whether you’re just starting off your eCommerce business or are looking for innovative ways to market, there are ideas for everyone, from Etsy sellers to those who sell on their own website can benefit. None of these strategies are cost prohibitive (and some are nearly free!); the most they will cost you is your time.

Ready, set… Market!

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