The past decade that has gone by has completely changed the outlook of marketing. The marketing responsibilities and methodologies that were once used to make a difference on a much larger scale might not be even crucial for a smaller scale now. And with the new decade on the rise, the future of marketing looks promising given how agile marketing trends are up and coming with the start of the year 2020.
It is quickly gaining increased popularity as, according to recent statistics, 98% of major corporations recommend agile after experiencing success through agile projects. And when compared to traditional marketing, agile projects are twice as likely to succeed as traditional marketing project management.
So the question here that arises is agile marketing just a fad or a timely trend?
Thus, looking ahead for the year 2020, it can easily be said that agile is not just a trend or a fad that will stay here temporarily before being undermined by other better techniques. It is here to stay as agile marketing is a marketing strategy involving team working collectively and putting collaborative efforts to accomplish a project goal. Agile is not based on fixed rules to be followed. Anything that flows and gets the job done within a short and efficient amount of time is the iteration of agile.
Read moreAgile Marketing: 10 Reasons Why You Should Adopt It In 2020