Your customers are important. Every aspect of your business should get arranged in a way that reflects a “customers first” philosophy. So, when it comes to web design, you need to focus on your customer’s as well. Other considerations such as search engine optimization, user experience, technical details, and simple usability are a couple of other elements that are also involved with web designing. All these will make your website perform better in today’s competitive online market.
Web designing and small businesses
Both start-ups and small businesses require web designing services. A website is the first point of reference for customers today. Without a decent company website, it will be difficult to function, reach out to potential customers, maximize customer base and also make sufficient profits. Hence, the need of the hour is affordable web design for small business. And today, several service providers enable small business and start-up companies to opt-in for low-cost web designing services and function in the competitive digital marketplace seamlessly.
Small businesses need to reserve their funds for business expansion activities. Unlike the successful big industries, they don’t have ample funds to spend on advertising, promotional and PR campaigns. They need to plan their financial decisions judiciously. It is the reason small businesses need to say yes to web design services that come at an affordable price range.
Small business and online competition
It’s misleading to think that small businesses don’t have the online game just because of their small-scale operation. The truth is they have more game than the firms that have an established brand presence. So, is yours a small business unit and you’re thinking how your competitors are outperforming you? If yes, then chances are it’s to do with their website design. To resolve this, you need to:
- Make your website visible
The term “website visibility” means the site is visible on Google. More than 90% of the digital experience of customers with your brand starts on Google. Therefore, optimize your website following the best SEO practices. When design your small business website keeping in mind SEO, your site will gain increased visibility than before. The result is more organic website traffic and brand awareness.
- Ensure you have a secure website
Online threats like hacked customer data and data breaches can pose a threat to your site health and performance. Does your site have space where the end users can write in their details, then make sure your website follows a strong encryption policy? It applies to your web design as well. Furthermore, Google gives importance to sites that are secured as opposed to ones that are not.
- Make sure your website speed is fast
Online customers don’t like to wait for more after they have typed in their query. If your website takes more than 3 to 4 seconds to upload, then you need to look into the website speed. If not, you will encounter more bounce rates. Almost 40% of users will move from your website and browse through other sites, that can be your competitor. So, design your site in a way that the speed doesn’t get affected.
- Ensure that your website is mobile friendly
Almost 57% of the online traffic today generates from tablets and mobile devices. And this percentage of users is of the opinion that they won’t recommend a website through word of mouth publicity of the site looks shabby from the mobile devices. Also, since Google has placed importance on sites that are mobile friendly, it’s essential that you optimize your website accordingly.
Make sure that your website has optimal user experience
The moment a website page loads, the end users form an opinion within just 0.5 seconds. They want to find all relevant information very fast and quick. Hence, ensuring the optimal user experience is essential.
Affordable web design service package for small businesses
Today, service providers of accessible web design solutions for small companies have come up with an attractive gamut of services. The important ones are as follows:
Responsive web design solutions
Today, more than 50% of organic web traffic generates from mobile devices. Hence, web designers offer solutions to set up a mobile-friendly website. It is a necessity today. Responsive web design solution makes your site provide a conscious experience to the users. The website navigation and usability are seamless, whether you browse from your mobile, Smartphone or a tablet device. The service providers through this help your website embody the following:
- A positive UX
- SEO friendly
- Designed to be browsed from all devices
WordPress development services
WordPress is one of the easy to use CMS (Content Management System). It comes with a flexible development platform and is SEO friendly. WordPress powers more than 29% of the websites today. And you make changes quickly on the go. Some of the benefits of WordPress development services provided by ace web design agencies include the following:
- Easily customizable
- Editing is easy
- SEO friendly
Graphic design services
Graphic design is an essential aspect of web design. It breathes life into your brand. The expert graphic designers today use all their creative skills to work with your company personality and translate the same into a visual design. Specialist graphic designers consider typography, color schemes, and core design principles. All these put together helps to create an impressive website. Some of the best benefits of this service include the following:
- eBooks development
- Logo design
- Designing business cards
Online store and eCommerce
The retail store is a profitable business today. Regardless of what you sell, you will always have the necessary audience who demands your product. However, a retail store gets restricted to its physical location. If you want to cater to an international audience, the internet is the best place. The web design companies today help small businesses in designing end-to-end eCommerce service. It helps small businesses to:
- Manage the increased volume of transactions
- Automate the workflow
- Enable integration of payment gateways
- Enable apt user management and also the shopping cart applications
Web designing is essential for all types of businesses. Small-scale businesses shouldn’t stop investing in it because of limited funds. Instead, it’s a smart call to reach out to web designing companies that will provide web designing services at a low price to the small business firms and experience all the above-discussed services and advantages.