Starting Up: Small Business Social Strategies

Small Business Social Strategies

It is never easy to get a small business up and running. From finding funding and new employees to getting the licenses needed to operate, small business owners have to think of everything in order to be successful. Social media is no exception. Today’s consumers are more active on social networks than ever before and this trend shows … [Read more...]

5 Reasons You Need A Mobile Version Of Your Website.

5 Reasons You Need A Mobile Version Of Your Website.

Every business needs a mobile version of their website. With 83% of the population owning a phone, and with over 55% of those phones being smartphones, cell phones are being used more and more to browse the web on the go. For businesses to make a name for themselves and their products, they need to get their name out there and keep it out … [Read more...]

How Social Media Creates a New Generation of Brand Ambassadors

How Social Media Creates a New Generation of Brand Ambassadors

In advertising, word of mouth is king.For years, companies relied on word of mouth to create a strong and loyal customer base for their brand. Before the Internet and social media, "word of mouth" was a more literal term, referring to the recommendations of friends and family to drive consumers through the front door. Now it's a … [Read more...]

Guerrillas & Subliminal Messages: Are We Talking About Advertising?

Guerillas & Subliminal Messages: Are We Talking About Advertising?

Surprise them. Evoke their senses. Invite them to play. This is how you can capture your audience. Stand out from the rest with these innovative forms of advertising. … [Read more...]

6 Essential Elements of Comprehensive Internet Security

6 Essential Elements of Comprehensive Internet Security

Ensuring security while working and connecting online isn't optional — it’s vital. There are simply too many threats, too many cyber-criminals and too much interaction to assume you are not vulnerable. Many home computer users assume they need less security at home than they do at work where hundreds of server platforms may be … [Read more...]