Behind every great digital marketing campaign is an excellent outlook toward search engine optimization (SEO). Put simply, the way we understand SEO and apply it to our marketing strategies affect a huge part of our campaign’s returns and conversions. And if we want our digital marketing strategies to be effective, we have to consider the way we understand and apply SEO to our marketing work. Good SEO practices for most certainly guarantee great impressions from search engines. Thing is, with search engines updating their algorithms almost every year, finding that sweet spot in SEO can be difficult.
Difficult, yes, but not impossible. In fact, you can almost certainly guarantee great SEO numbers for your brand and website if you follow our six (6) simple but very practical SEO habits:
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Maximize your website‘s potential for search engine optimization
One of the best things to do if you want your brand to rank in search engines is to make sure your website can accommodate your readers first. This not only means including keywords you want to rank in on your website, but you have to make sure it’s built for its intended purpose.
If it’s primarily a blog, it has to be able to let your readers look at your content properly. Likewise, eCommerce-focused stores should make the purchasing process smooth. If viewers visit your website and see it’s running smoothly, it’s likely going to make them stay. Here are quick tips you should remember for your website optimization:
1. Prioritize mobile optimization for your website
Considering how 52-percent of website traffic globally comes from mobile devices, it helps to leverage on your website’s potential to be viewed on mobile devices. This means your website layout should have a mobile “counterpart,” where navigation remains convenient and essential parts of your website can be accessed.
2. Use your keywords wisely
With Google releasing its new BERT algorithm, search engine crawling means website content isn’t just screened for keywords. Rather, search engines now have improved language processing capabilities that can dissect pieces and determine whether they’re actually providing value to consumers. This means we can’t just do keyword stuffing anymore. It helps to make sure your intended keywords are added into headlines, meta descriptions, and the main internal pages of your website.
However! Also make sure you use these keywords to make content that can provide new information, insights, and value to your chosen industry. This means making content with topics that tackle your keywords but also explore related topics, related concepts, and modern issues and trends explored by your subject matter.
Pay attention to the competition.
How can we build our own brand image if we keep on paying attention to other people? That’s something you might say once you hear about this tip. However, hear me out – if you’re noticing another member of your industry ranking high in their respective keywords, maybe it’s high time you also observe what they’re doing.
Mirroring tactics and strategies they do right can help piggyback you into getting part of the readership and SEO score they’re getting. Here are some tips:
3. Secure broken links, from their side and yours.
Pay attention to broken links in content and pages related to your niche. These usually come in the form of 404 pages, misspellings, and typos that end up not going back to their sources. You can contact webmasters to suggest they put in related content instead of retaining the broken links.
This essentially lets you “steal” the spot of competition in that niche, and secures their readership as yours. Likewise, make sure you use SEO tools to figure out if you have broken links, or else others can steal them!
4. Use their own resource pages.
Most of the time, a lot of cornerstone content in your industry use the same resource pages. These come in the form of studies, research, and even statistics from think tanks. Who says only the top rankers can use these, though? Try to find out their resource pages and make content out of them – and try to have your own angle, too. Chances are, the more interesting your content, the likelier it is for other brands to naturally link back to you.
Prioritize organic link building to secure your SEO ranking
Link building is one of the oldest but most effective digital marketing strategies out there. Essentially, we aim to have people and brands see our content as useful enough that they’ll use our content as sources to link back (hence backlink) to.
Thing is, there really will be times that we’re going to establish networks and connections with others to exchange links (link exchanges) and even do guest posting. When we do so, make sure we only connect with sites and brands that have a stake in our niche, so our SEO ranking and score won’t be affected in any way. Here are some tips:
5. Create content brands will want to link back to.
Most of the time, readers don’t feel our content is reliable because it’s not “presented” properly. We’re not talking about just visuals, but on how we present the keywords and concepts we want to rank in. This is why a link building service is often the professional team brands connect with when it comes to improving their overall brand perception, especially with regards to SEO. With organic link building, content is created in such a way that keywords and concepts are inserted naturally and have data and other relevant information relevant to your industry.
There’s no spamming of content, and there’s no unnatural addition of links “for the sake” of adding them. This makes the content very attractive to both readers and brands for guest posting and link exchange.
6. Pay attention to the context and the topics you want to rank in.
As you read the items above, you might slowly realize that great SEO practices focus less on your score and more on the way you present content to the audience. That’s actually the point – when you make the content you want to rank, you have to focus on the audiences that will read your content.
This means while it’s great to have keywords in your blogs, posts, and ads, they won’t do much if you write about the same thing over and over again. Pay attention to related topics of your target keywords, and find concepts related to topics you want to rank in. Chances are, the more content you write exploring these concepts, the higher the probability that your content will get more backlinks and better returns.
Winning in SEO: Sometimes, Great Habits Begin Winning Strategies
With the above tips in mind, it’s important to remember that a lot of modern digital marketing strategies actually stem from very basic yet very powerful habits.
Doing the six habits we’ve mentioned above can transform your SEO effort into winning strategies that you can rely on in whatever campaign you want to start. However, the strategies we’ve mentioned are very foundational – this means you have to apply your own creative spin to these strategies to make them fit your brand and your objectives.
If you have more tips and tricks to share with our readers, please feel free to share them in the comments below.