The key to increasing your online presence is including social media strategies to your marketing. Facebook and Twitter are just but some of the social networks that are mostly used by businesses toendorse their products and services.
While Facebook has always not been charitable to businesses, it is one of the most valuable marketing tools that every business should have. Even though GM recently announced that they will no longer be using Facebook as part of their marketing strategies, it is important to note out that businesses too are not fully utilizing this social network to their advantage. According to a recent study by Facebook, it was discovered that most businesses are currently tapping into roughly 13% of their market base.
This article seeks to highlight some of the possibilities of Facebook for businesses. Also illustrated herein, are a number of options accessible to business owners that can be effective to their marketing strategies:
Fan Pages vs. Profile Pages
Most users tend to utilize Facebook mostly for communications and not business related issues. It is for this reason that business owners are advised to start fan pages where subscriber can follow them. Your fan page is the human face of your business. While some businesses are fond of using Facebook groups, they are not the recommended for promoting one’s products or services because they are outdated. Moreover, Facebook groups do not support the latest apps for Facebook which you can use to lighten up your profile.
When opening a Facebook account for your business, desist from using your business name. Instead use your real name. The best way through which you can promote your business on Facebook is making yourself the brand name.
Customize Your Profile Page
Once you have succeeded in creating a fan page, the next step is customizing it. The key to having many likes on your profile page is creating lasting impression on visitors to your page. Facebook has made it extremely easy for businesses to customize their fan pages by introducing the new Timeline. Facebook Timeline has a myriad of features such as cover photo which acts a huge banner on your profile page. You can add your logo or an image of your product as the cover photo. Nonetheless, you need to know that there are certain restrictions when using the cover photo to promote your profile. For instance:
- You cannot post contact details (i.e. telephone number, email, post address or fax) on your cover photo. These details are supposed to be included in “About You” page.
- You cannot include information about your product (i.e. price) on the cover photo.
There are several Facebook apps that can assist you in customizing your profile page. To get an idea on how to customize your profile page, visit profile pages of companies such as Coca-Cola and Cadbury’s. These companies have managed to customize their pages in such a way that makes fans to feel as if they are interacting with a real person.