It takes a lot of effort and determination to launch your own startup and survive through the hardships of the initial stages of entrepreneurship. You need to cover your basic expenses in order to keep your business rolling, but on the other hand, you also need resources to promote and brand your product. Basically, you’re expected to spend 20-25% of your total budget on marketing during your first year, and this might be just enough for those who took a good bite of some kind of venture capital or were lucky enough to find an angel investor. But for bootstrappers with a very limited budget, this can leave their business with a fairly modest amount of money to spend on promotion. Here are some tips on how to make your marketing both efficient and affordable at the same time.
You’re in the beginning stages of setting up your startup business, and you know you need the best technology to succeed. But sometimes it seems like that technology comes with too high of a price tag. You have a limited budget and you need to stay lean and efficient. Lucky for you, there are plenty of tech tools you can use that can scale with your business.
It is never easy to get a small business up and running. From finding funding and new employees to getting the licenses needed to operate, small business owners have to think of everything in order to be successful. Social media is no exception. Today’s consumers are more active on social networks than ever before and this trend shows no sign of slowing. As your small business begins to develop its social media marketing strategy, you want to know who your target audience is, where you can best reach them on social media. Then, you reach one of the most difficult obstacles: content. What type of content should we be sharing and how should we share it. Focus on these three things and starting up your small business’s social media presence will hit the ground running.
These days more and more people are moving into self employment. Facing an extremely tight job market, lots of us are deciding that our best option is to go into business for ourselves. Of course, perhaps the toughest thing about setting up your own business is that you need customers. To get customers you’re going to need marketing.
The prospect of setting up a business is immensely appealing and as an entrepreneur success seems easy. In actual fact a vast majority of businesses that are started with enthusiasm disappear into oblivion within five years. This can be attributed to the missing due diligence tests that need to be done at the very beginning. Knowledge and information about the methods of doing business, the product to be produced and related issues helps to formulate a winning strategy for setting up the business. Before stepping into the shoes of an entrepreneur, a number of issues have to be resolved, information gathered and a business plan prepared accordingly. The following is a list of things every aspiring entrepreneur needs to know before starting: