customer

Why Customer Privacy Is Crucial

Why Customer Privacy Is Crucial Now More Than Ever & How To Assure It

The modern business landscape thrives on two things: data and the trust of the consumer. Making sure that critical data, both yours and your clients’, is adequately protected should be the cornerstone of trust between a business and its pool of clients. That trust is among the main lifebloods of growth and ultimate success. However, acquiring and maintaining that trust is not actually a walk in the park. 

Especially within the currently oversaturated market and a seemingly volatile climate in terms of information safety. 

Although most users are not too reluctant to share their personal data with a company or a brand they trust, there’s always an underlying layer of concern regarding where their information could end up and for what purposes. Think Google, Facebook, and other digital behemoths who seem to have little respect towards the privacy of their users, as long as they can make a profit off of the information we are providing them on a daily basis. 

This is precisely why each and every organization that deals with their own clients should pay close attention to securing the right customer privacy levels, and in so doing, make sure their client pool doesn’t lose trust in them. 

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How the Growth of AI changes Customer Support Experience in 2020

AI is rapidly transforming the way companies interact with their prospects and customers. An exclusive MIT Technology Review Insights’ survey of over 1000 business leaders, “The global AI agenda,” noted that customer success and service is the area where AI deployment is highly active. By 2022,73% of respondents said it will remain the leading area of AI use in companies. 

Artificial intelligence has become a reality that is impacting the world on a daily basis and the most effective ways to harness AI is through customer service and support– the fast 24/7 functionality of AI to solve customer queries any time of the day.

AI is hugely impacting every business and transforming business processes from data collection to customer onboarding and retention. It saves time, cost, and is highly meaningful in terms of returns to the customer and client. 

Customer service is the root of any digital transformation and with AI in it, one can improve everyday experiences for customers. Gartner once declared that 89% of businesses will compete only on customer experience on a battlefield. 

This can be impacted heavily if AI and machine learning make an entry. But let’s see three important features of AI in customer service. 

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18 Proven Marketing Tactics to Attract Customers

Global ad spend will reach $605 billion in 2020 — a 4.2% increase compared to 2019. It is clear from this statistic alone that businesses are doing all they can to reach out and attract new customers.

It’s not all about pumping money into your ads, though. More money spent on marketing does not guarantee more reach or higher revenue. 

Sometimes you need to get creative and find different types of marketing strategies to make your prospective customers convert.

When you give new marketing strategies a chance you can attract engaged customers and followers looking to learn more about your brand. 

We’ve compiled a list of 18 winning marketing strategies your business can start using today:

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7 Tools to Provide Impeccable Customer Support in Times of the COVID-19 Outbreak

As the coronavirus (covid-19) pandemic is raging all over the world, a huge number of businesses have ceased all operations to prevent the further spread of the virus. People are staying in, most of them working from home.

If you generally rely on online sales, the coronavirus crisis may not affect you that much. You can still sell to your customers, as long as you can safely deliver the products.

But even if you rely only on in-person sales, you can still provide seamless customer support during this difficult time. Chances are your customers are already contacting you non-stop, making it quite challenging to deal with all the emails, calls, support tickets, and social media messages.

How can you provide them with excellent support? With all the right tools in place, of course.

Here are the top tools you should utilize to help both your customers and your team push through COVID-19 just a little bit easier.

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