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How UX and CRO Work Together to Increase Conversions

How UX and CRO Work Together to Increase Conversions

Sometimes, entrepreneurs may view UX and CRO (conversion rate optimization) as conflicting forces. UX improves the design and usability of your site. On the other hand, CRO gets as many visitors as possible to convert to customers. For an optimal user’s journey, you must find a happy medium between these two concepts. Here, we’ll explore how UX and CRO work together to increase your conversions.

Technologies to Drive Fintech Growth in 2020

Technologies to Drive Fintech Growth in 2020

Research and statistics confirm that fintech investments are skyrocketing and Mckinsey and Company have expected that the investment will exceed USD 30 billion by 2020. The investment will trigger operational efficiencies in financial services. Following are the latest trends that will drive the growth of fintech in 2020