A blog can be a big asset for a small business owner. B2B marketers who blog generate 67 percent more leads than those who do not, according to InsideView research. But just as blogging can be a great business asset, losing your blog due to a cyber disaster can be potentially devastating to your business, costing you content, readers and customers. Here are some ways to protect your business against the risk of blog disasters.
Digital marketing – It is a combination of Content, SEO, Email, Social Media and Mobile.
Yoda London have put together stats ranging from, content marketing stats to international social media. If you are related to Digital Marketing, you will find this infographic really helpful.
These numbers and stats would make sense of the importance of the Digital Marketing elements.
There really isn’t any reason to rehash the importance of quality content. The Panda story has been told over and over again. If you want to rank with Google you have to present content that has real value for the visitor and delivers on the promise of the title (keyword phrase).
But just how do you define quality content? We know what it isn’t. We know that fluff stuffed with keywords will get you nowhere. We know that 350 word spun article that was so popular with article marketers is no longer a viable way to rank. And we for sure know that poorly crafted content, content designed to be read by spiders not humans is a thing of the past.
But that brings us back to the question of “What is quality content?”