branding

Companies Inspired by Greek Mythology Logos Today

Companies Inspired by Greek Mythology and Their Logos

Greek mythology is present in our everyday lives whether we know it or not. It is deeply embedded into our everyday culture, and a lot of the movies we see, books we read, the music we hear, and yes – even products we buy – are deeply influenced by the Ancient Greeks.

The ancient Greeks had many different gods and goddesses – hundreds of them – and they are reflected through us through our language on an everyday basis. Let’s take a look at the companies that use ancient Greek cultural anthropology as their name and logos.

Read more

How Product Label Designs Impact Consumer Behavior and Sales

How Product Label Designs Impact Consumer Behavior

Hundreds of products vying for buyers’ attention fill grocery store shelves. Usually, the initial thing that catches a shopper’s attention is the packaging and the product label design. That’s why it’s crucial to create impactful Product Label Designs that effectively convey the manufacturer’s message. It’s a way to increase brand identity, awareness, and loyalty.

Read more

Tips To Create a Competitive Corporate Identity In 2021

Tips To Create a Competitive Corporate Identity

Corporate identity is what makes a brand up and running every day. It helps cement first impressions which starts from a logo and includes a website, business cards, letterheads, presentation folders, not to mention, social media platforms. Companies that maintain a successful corporate identity perform better in the long haul. These companies not only build trust but also excite all the customers and clients for their products and services whenever they are about to launch. 

Here we will focus on one of the most important and popular tools i.e. presentation folders to help build corporate identity and discuss how it can be targeted effectively against your clients and audience alike.  

Read more

How to Develop a Unique Brand Identity In 2021

How to Develop a Unique Brand Identity

owners often use the terms brand and logo interchangeably. While a logo is an essential part of your brand, it is not enough to stand out. Brand building is a multi-layered process, requiring lots of analyzing, testing, and updating. In this article, we cover a few actionable tips on building brand identity in 2021.

Read more

Why Customer Privacy Is Crucial Now More Than Ever & How To Assure It

Why Customer Privacy Is Crucial

The modern landscape thrives on two things: data and the trust of the . Making sure that critical data, both yours and your clients’, is adequately protected should be the cornerstone of trust between a business and its pool of clients. That trust is among the main lifebloods of growth and ultimate success. However, acquiring and maintaining that trust is not actually a walk in the park. 

Especially within the currently oversaturated market and a seemingly volatile climate in terms of information safety. 

Although most users are not too reluctant to share their personal data with a company or a brand they trust, there’s always an underlying layer of concern regarding where their information could end up and for what purposes. Think Google, Facebook, and other digital behemoths who seem to have little respect towards the privacy of their users, as long as they can make a profit off of the information we are providing them on a daily basis. 

This is precisely why each and every organization that deals with their own clients should pay close attention to securing the right customer privacy levels, and in so doing, make sure their client pool doesn’t lose trust in them. 

Read more