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5 Essential Tips for Working with Freelancers

July 30, 2020 by Editorial Staff

Hiring new staff can be an expensive and time-consuming process, especially if you only need their skills and expertise for a short amount of time.

That’s why freelancers could be the perfect solution. You can hire them for whatever you need, and then stop working with them once the project is over.

If you need their skills again, then all you have to do is reach out to them, and they’ll be happy to help you with your next project.

Freelancers can save your operation and play a vital role in the modern business climate. However, working with the wrong set of freelancers can become a nightmare and open you up to all sorts of consequences.

You could put your company’s cybersecurity at risk by hiring malicious web programmers or designers. You could hire someone who will sabotage your marketing efforts by releasing conflicting or false information, or you might have to deal with someone who holds the keys to your social media and could wreak havoc.

That’s why you need to take your time when picking a freelancer and know what you should and should not do if you want your project done, and have no issues to worry about.

For any business leaders seeking to start outsourcing work for the first time, here are our 5 essential tips for working with freelancers.

How to Leverage a Car to Shape Your Professional Image

July 24, 2020 by Editorial Staff

Ever since they first appeared, vehicles became powerful status symbols and an extension of their owner’s personality. Don’t believe us? Well, Bullitt has its iconic dark Ford Mustang, James Bond drives a classy Aston Martin, and Batman has its gadget-stacked Batmobile. Can you imagine any of them without their beautiful vehicles?

Similar rules apply in the corporate world where the first impression may determine how you will be perceived throughout your entire career. As you can probably imagine, making an entrance with an old clunker just won’t cut it at making the first impression a killer.

So, let us take a look at a couple of ways how exactly the vehicle you are driving affects your professional image and what you can do to improve it.

4 Ways Small Businesses Can Cut Costs

July 21, 2020 by Editorial Staff

Running your own business may prove to be a pricey endeavor even with the help of cost-effective technology and marketing tools. However, the main goal of every business owner is to acquire as much profit as possible and that means you need to be in constant control of your expenditures. As the business flourishes, the costs tend to increase and there will most certainly be some hidden expenses that will sneak up on you when you least expect it. In order to keep the income high and the expenses/costs at a minimum, here are some useful tips on how to keep the right balance and stay afloat.

The Perfect Marketing Strategy for Your Company in 5 Steps

July 16, 2020 by Editorial Staff

The Perfect Marketing For Your Company In 5 Steps

Every business owner should have a clear understanding of the market. Knowing the pulse of your customers will help you find their goodwill. Therefore, each small business should write its own Book of Ra to follow the path of a successful marketing strategy.

Are you aspiring to boost your annual turnover? Do you feel that your merchandise is not being effectively placed despite your meticulous efforts? What you need is a foolproof marketing plan. And in order to achieve that, you need to create a strict marketing strategy, and that will lead you to success. Read on for detailed guidance.

What Are Canonical Tags and When Should You Use Them?

January 12, 2021July 15, 2020 by Editorial Staff

Canonical tags come in many guises – rel canonical, canonical URL tag, even rel=canonical – but despite their different names, they all mean the same thing.

The canonical tag tells a search engine which page serves as the ‘master’ copy. Using a meta tag in your site’s HTML header, you can reduce duplicate returns of the same content with different URL extensions in searches. How? Because canonical tags tell a search engine which version of your content came first, and which you want to show.

With fewer duplicates in any given search, your canonical page gets boosted higher in the search results, sending more hits to your original content. But canonical tags are complex – and in this article, we’ll explain everything you need to know about them from best practice uses to how and when you should use a canonical tag, and if there are alternative solutions that would work better for you given your situation. Let’s get started.