5 Key Analytics for an Optimized User-centric Content Marketing Strategy

Key Analytics for an Optimized User-centric Content Marketing Strategy

Anyone can create content. But it takes effort, sweat, and mastery to produce content that engages people. If you are a startup, ask yourself, is your audience consuming your content in a way that will force them to buy your product? 

If the content is not enticing the users, your efforts will go in vain. 

You might assume that bounce rate, several users on your website, sessions per visit will help you analyze the user intent, but before that, you must create content that can engage users and keep them on the website. 

Let us look at some of the strategies by which you can persuade your users to stick to your website. 

Read more5 Key Analytics for an Optimized User-centric Content Marketing Strategy

7 Tips to Help You Control Business Travel Expenses

Tips to Help You Control Business Travel Expenses

Whether you’re an entrepreneur running your own business, or you own and manage a company counting dozens of employees, handling your budget with care is vital for your success. Splurging on unnecessary items is rarely on any business owner’s agenda, and if you need to visit your clients regularly or travel to handle negotiations, all the more reason to be careful with your expenditures. 

Ever since the COVID-19 pandemic has brought any form of travel to a halt, companies have noticed a significant change in their monetary status. Suddenly, these brands have more funds to reallocate towards employees and handle the ongoing crisis. 

The pandemic, in a way, helps business travelers build perspective: you can now be even more frugal with your travel expenses and find a strategic approach that will help preserve your revenue without jeopardizing your relationships. Let’s dive in and discuss a few main tactics to help you manage your travel budget, cut your expenses, and boost your business operations. 

Read more7 Tips to Help You Control Business Travel Expenses

4 Ways B2B Businesses Can Improve Their Content Marketing Strategy

Ways B2B Businesses Can Improve Their Content Marketing Strategy

B2B content marketing best practices often become obsolete fast. If your current strategies don’t deliver the expected outcomes, read on to discover four specific ways to make progress.

If you lay good foundations for content marketing, you’ll be more likely to succeed. In this article, we will explore what you can do. 

Let’s dive into it.

Read more4 Ways B2B Businesses Can Improve Their Content Marketing Strategy

How to Drive Targeted Traffic with Stories to Your Website

How to Drive Targeted Traffic with Stories to Your Website

What is the latest study you’ve read on the topic of a consumer’s attention span towards online content? 10 seconds, 6 seconds, 3?

Whichever article it was, one thing is likely clear: the attention span of a consumer has been dropping to mere seconds these days, and it’s always been such a crucial piece of data that researchers just keep on studying it over and over again.

This crucial piece of data is used heavily by marketers, for one, in developing content to market products and services. However modern the approach, though, the end goal of every marketing campaign remains the same: to SELL. Now it’s just a matter of hooking your customers within the first three or so seconds, enough to drive them to want to know more about your product or service.

Is sound impossible? We’ll give you a few tips on creating attention-grabbing content that can get your consumers in the buying headspace you want them in with one of the newest digital marketing trends to capture attention and drive action precisely because of its time-sensitive nature: stories.

Read moreHow to Drive Targeted Traffic with Stories to Your Website

Technical SEO Strategy – 9 Important Tips to Implement in 2020

Technical SEO Strategy Important Tips to Implement

Cut-throat competition is continuously increasing online, as around 380 new websites are created every minute and, the Internet Statistics and Facts for 2019 reveled that around 1.94 billion websites were on the internet in January 2019. 

Therefore, search engine optimization is done to improve the online presence of a website. That does not only improve the online presence of a business but also corner the business competitors. 

Moreover, a full search engine optimized website is more likely to be found by its potential visitors in search results. So, let’s discuss the Top SEO Trends that will affect your website ranking in 2020:

Read moreTechnical SEO Strategy – 9 Important Tips to Implement in 2020