Over 500 million people use LinkedIn globally, making the platform a marketing goldmine for B2B and B2C businesses. Increased exposure, more quality website traffic, and a considerable increase in leads are some of the benefits that come with maximizing LinkedIn for marketing.
Interestingly, many businesses are not adopting LinkedIn ads as part of their marketing strategy. This decision is often attributed to the cost of LinkedIn advertising. But the truth is LinkedIn marketing gives value for every cent spent if correctly done.
This article combines LinkedIn Tips for advertising and practicals for maximizing ads.