There’s no doubt that digital marketing is an exploding industry and it’s incredibly difficult to keep up with all of the developments that seem to happen on an almost daily basis. Fortunately, there are now several online tools that can make your job easier and help you stay ahead of the trend and your competitors.
According to a study by Gartner, 89 percent of companies expect to compete mostly on the basis of customer service. Just four years ago, that number was only 36 percent. Customers expect more from their service experience, and more companies are meeting the demand. The study also found that by 2017, 50 percent of consumer product investments will be redirected to customer experience innovations.
The digital age has changed advertising, which means that now there are numerous channels to promote your small business. That’s amazing, right? Well, not everybody would agree with this statement. This abundance of advertising and marketing channels can do wonders for your company, but on the other hand, it can be difficult to select the best media for reaching your target audience. One of the reasons for this is that many small businesses operate on a shoestring budget, which leaves much to be desired in their marketing efforts. Another significant reason is that SME managements are usually inexperienced when it comes to advertising. Let’s examine the options and see their pros and cons.
Productivity can be a major issue for every person. From time to time, due to different reasons, it drops and it can have devastating consequences. The deadlines that seemed to be so far away are now knocking on your door and your manager is asking questions about your progress. Keeping up the pace and finishing your projects in time can be very tricky.
Many people who set up a website for the first time come across a number of problems, which is typical of any task that you do for the first time. For some people, the biggest mistake that they make is choosing the wrong web host.