The Internet of Things is an enormous network of smart devices which together work to collect and analyze data. Between the year 2014 and 2017, the global IoT market was projected to double its size, thereby passing the one trillion U.S. dollars mark by the same. On the same side by the year 2019, the global IoT market will be valued at more than 1.7 trillion U.S. dollars with the number of connected devices to reach 20.35 billion in the same year. Companies in the sector like transportation, Oil & Gas, and travel invest 0.6% of their revenue on IoT, which makes up to 128.87 million U.S. dollars.
The bots are here and they here to stay. See, despite the chatbot phenomenon has gained ground only a few years ago, it has since become a full-on revolution worthy of the attention. In fact, by 2024, the bot market size is expected to exceed $1.34 billion. And as you ponder on that, it is also important to note that in 2019, at least 40% of large business ventures will implement the use of chatbots.
Let’s take a look at some AI applications in business in 2019 and beyond.
What are your entire marketing efforts focused on? You want people to think of your brand whenever they need a product or service that you offer, right? If, for example, someone wants to eat a burger, McDonald’s wants them to think of their burgers.
That’s called brand awareness, and it’s something that all business owners should focus on.
At this point, we’ll assume you already started a brand awareness development campaign. You already have a brand and the purpose of your marketing campaign is to increase the likelihood of people recognizing that brand.
Are those efforts effective?
How do you measure these marketing efforts and how do you track the actual brand awareness? That’s what we’ll focus on today.
No matter how small or large your company may be, embracing the right search engine optimization techniques is essential for your business. Most business houses do not have basic search engine optimization skills, and this is why they cannot develop or progress in the intense market competition. For most business owners, search engine optimization is a confusing and dreaded subject.
Search engine optimization is complex, and you always need expert guidance. The basic SEO techniques are simple for you to learn and they can apply to any business site quickly. The following are some simple tips via which you effectively are able to incorporate search engine optimization for your small business house and improve rankings on search engines.
The digital marketing sphere is evolving at an astounding pace. These changes happen for an obvious reason- to make online users’ browsing experience more pleasant. Just look at the voice search revolution that has been redefining the way we make search queries and interact with search engines. This example clearly shows us how we have gradually shifted from outbound marketing efforts to inbound, highly personalized ones.
And, chatbots are expected to soon become the backbone of inbound marketing. Sure, I’m not talking about annoying popups we come across when communicating with brands right now. I’m talking about powerful, AI-powered chatbots that mimic human language and constantly improve their conversation patterns, ensuring that “the dialogue” between the brand and a user goes smoothly.
As we’re already witnessing the incremental rise of this trend, let’s see what their benefits are and how they’ll evolve in the future.