According to a Demand Gen Report, 95% of buyers choose to go with a vendor who provided them with the content to move through each phase of the buying process. A vendor will only be able to produce the right content at the right time when she is using a sales funnel to push the prospects through the buying stages.
What are the sales funnel? Sales funnels are based on the classic marketing hierarchy of – Awareness, Interest, Decision, and Action, popularly called the AIDA.
HubSpot has been a heavy influencer in bringing the sales funnel definition to masses. According to HubSpot, a sales funnel is a process of pushing a lead through the stages of Attraction, Conversion, Closing, and Delight.
On every stage, the lead gets promoted into the role of Strangers, Visitors, Leads, Customers, and Promoters after the brand carries out certain activities successfully.
Now that you know what a sales funnel is in the simplest words, here is why you need one in 2018: