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12 Examples of Using Augmented Reality in Marketing

Technology is reshaping the world in many different ways, with Augmented Reality (AR) being one of the most staggering examples of the digital revolution. According to the research, the global AR market should grow to more than $200 billion by 2022.

At the same time, business analytics revealed that over 60% of customers believe AR brings them shopping benefits. Big brands acknowledged this fact immediately and decided to provide consumers with the new type of marketing.

They designed AR-based campaigns to grab the customers’ attention, setting a cornerstone for the entire wave of similar attempts worldwide. In this post, we will show you 12 interesting examples of using AR in marketing. Let’s check them out!

How to Protect Your Product Design

It goes without saying that design is one of the most important aspects of your product. It is what makes it stand out from others that are similar to it, and it is what people are going to like and remember what you are offering. So, there are two logical things that come out of this.

The first is the fact that, as soon as your product starts making a large profit for you, there will always be people who will attempt to steal your design features in any way they can and come up with knockoffs that they can sell for themselves.

Thus, comes the second thing – they need to protect your product design in any way that you can.

What Metrics Should You Focus on to Grow Your Small Business?

Many modern businesses track valuable metrics in order to analyze their overall performance and the effectiveness of their efforts online. Whichever activities your company is involved in that drives business goals, such as social media marketing, search engine optimization (SEO), content marketing and so on, you must determine if your efforts are driving the desired results.

Tracking valuable metrics and KPIs (Key Performance Indicators) will show you whether or not your strategies are performing well on the market. After all, your business success depends on your ability to capture the attention of your target audience and encourage them to make a purchase from you.

But which metrics should you focus on? Simply put, you must focus on metrics that bring value to your business and the metrics that portray your business growth. Therefore, here are a few metrics you should focus on to grow your small business.

3 Technologies Helping Make Mass Customization the Future of Sales

Mass customization has become a dominant global trend in sales, KPMG and IFH Cologne’s Consumer Barometer shows. Three in 10 consumers say they have already ordered a custom-made product and half who have not say they could see themselves doing so in the near future.

Three in five consumers who have bought a customized product expect there will be more personalized products available in the future. Over half of consumers who have bought customized products say they are willing to pay more for them.

Meeting consumer demand for personalized products is made possible by technological innovations that have transformed the nature of sales in recent years. Here’s a look at three technological trends that are helping make mass customization the future of sales.