4 Ways to Streamline Your Content Marketing Process and Save Time

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Do you run an online business? Then you understand the importance of creating engaging content that captivates the attention and imagination of your target market.

Content marketing requires a daily commitment of your time and energy, and when you’re a business owner trying to make it in the digital marketplace, time and energy are in very short supply.

Trying to balance the time to plan and execute a content marketing strategy while running a business is no easy task. That’s the reason why most blogs fail; people don’t have the time to create posts and engage with their readership or followers.

Don’t despair if you can’t find a spare minute of the day to curate content and post it. Here are 4 strategies you can use to streamline your content marketing and increase engagement, while still managing your business.

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Changing the Course of Future Web Development with Artificial Intelligence (AI) in 2018

Changing the Course of Future Web Development with Artificial Intelligence

The world of website design is dramatically transforming. More robust platforms have now emerged giving the rise to personalization and enhancing user-experience for audiences worldwide.

What once used to be coded by a team of technical specialists can now be done with just a few random clicks performed by any business entrepreneur.

Technological evolution was once a by-product of dependency. It depended on us, the humans.

However, with the introduction of artificial intelligence and machine learning, it has moved from the stratosphere of dependency and has become partially independent.

From medical science to engineering, the application of artificial intelligence is giving birth to pioneering technologies with a brighter future ahead.

It has laid foundations in the world of marketing, preferably digital marketing and fortunately, it has found its way into the beautiful world of website design.

Our research indicates that the future of web design trends revolves around two things:

While AI is known for its ability to enhance efficiency and improve the overall functionality of the website, will it be able to assist in solving personalization and user experience issues which most web designers of the modern era face?

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Is it Time for Your Company to Integrate Services into a SaaS Model?

Is it Time for Your Company to Integrate Services into a SaaS Model?

Software as a service, or SaaS, applications have become all the rage in today’s business world. In fact, the rollout of integrated, cloud-based platforms not only allows companies to integrate more essential business functions into the cloud but also gives them a means to do so that won’t interrupt day-to-day business practices.

These days, cloud services are integrated via four core services: infrastructure, platform, storage and software. From implementing call center and telecom system services that allow your customers to discuss product/service needs to implementing simple programs like Trello or Ahrefs that help your team plan campaigns, set up projects and discuss upcoming tasks, you simply can’t avoid the transition to an online Saas-driven business model — that is, if you want to survive.

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How to Manage Health and Safety Concerns in the Workplace

How to Manage Health and Safety Concerns in the Workplace

Before you can focus on anything else as a company, you need to ensure that your employees feel secure and comfortable enough to report safety concerns or injuries.

Failing to maintain compliance with the relevant regulations can lead to legal repercussions as well as decreased productivity.

If a worker does get injured, you will likely have to compensate them. One work injury lawyer in Philadelphia even states that this payment period could last up to 500 weeks.

For most businesses, that’s a cost they’d like to avoid. Balancing these concerns with others related to your business is a constant challenge.

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7 Best Content Research Tools to Come Up with Brilliant Ideas

7 Best Content Research Tools to Come Up with Brilliant Ideas

Whether it is a company blog or your own, you need to add new content to it on a regular basis. Both Google and readers like it when there is fresh and useful information on your website they can hardly find somewhere else.

And if you manage to provide them with it, you get more traffic, increase your visibility and develop better relationships with your target audience.

However, if it were that easy, the Internet would not be flooded with tons of rewritten texts. It is really difficult to come up with interesting ideas.

On the one hand, you have to offer something more or less unique, and on the other hand, you are limited by your niche and must maintain your tone and voice. So there is no much wiggle room unless you can always generate new information by yourself.

In case you cannot, but still, need to crank out brilliant ideas for your posts as frequently as possible, you should know how to dig through a large body of data and look at trendy topics from different points of view.

There are many places on the web to look for both popular and undercovered topics. You can go to the industry experts’ blogs, join relevant Facebook groups or forums, look for inspiration on Q&A platforms, or visit websites with educational content.

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