Finances are usually associated with something extremely serious and sometimes even boring. However, there are more than enough websites which refute this statement with their amazing UX design, UI design, and graphics. We have collected 10 best financial websites design examples for you, so check them out to see how finances can be stylish and clear!
The Best Financial Websites: 10 Unforgettable Examples
Before we start, let us quickly remind you of two things. First of all, financial website designs are not only banking websites designs. Investing, insurance, and other kinds of websites which refer to finance also fall into this category!
Secondly, here is a list of some features and qualities which turn a simple financial website into a really good one:
- The website should be simple and clear. No one likes it when dealing with finance turns into a real challenge, so it is important to get rid of all the needless elements. Otherwise, the site may turn into a mess.
- The user interface must be consistent. A user should be able to navigate the website intuitively, without any confusion.
- Complicated information should be visualized. Graphs, infographics, and charts are a great way to represent the data, especially the numbers.
- The brand identity should be maintained. For financial websites, it is extremely important to gain users’ recognition and trust, and maintaining the brand identity can help a lot. That’s why it is important to use logos, corporate colors, fonts, etc.
- The website should look good on different gadgets. Wallets are something people always keep to themselves, and the same thing should work with financial sites. They should always be accessible, which means that it is important to make them compatible with portable devices
- Only high-quality images can be used. Visual components matter, so all the images used must be of high quality. Otherwise, it can be extremely difficult for you to earn the trust of your users.
Finally, here are the examples we promised to show you.
Betterment is all about making investments, and it promises to help you to make the most of your money. The website looks credible, so we would probably trust Betterment in the field of investing funds. The site provides all the essential information, and you won’t have to spend minutes looking for something special. All the links you may need are located at the top and the bottom of the page, which is convenient.
Besides, there’s a link to a video which you can watch in case you don’t really like reading texts. However, reading is not boring here. The texts are well-structured, and there are enough graphs and pictures to dilute them. Everything is explained in simple words.
So, what can you learn from Betterment? Here are the main lessons:
- Place links and buttons where users expect them to be
- Explain complicated things in simple words (simplicity is really important when it comes to financing)
Feex is devoted to reducing hidden fees, and it also has a short video introduction. The starting page looks pretty laconic, but all the necessary information is here, so that’s not a problem, especially for a fintech website. The CTA buttons look great — one of them says “Reduce your fees now”. This sounds like a good motivation. Apart from this, at the bottom of the website, there are links to other famous and trustworthy portals, such as Forbes, VentureBeat, and others, which have somehow mentioned Feex.
Here are the lessons you can learn from Feex:
- Work on your CTA buttons
- Add references to diverse credible portals which have written something about your website. If you don’t have such references, do your best to get them
- Equip your website with a video to explain what you offer
Here is another example of great financial websites design — Earnest, which offers low-interest loans to high-potential people. Just like you. That’s what they say, and this headline is awesome. Designers of this site choose colors very wisely, as they used white and green. For a financial website, aggressive colors, such as, for example, bright red, are not suitable.
So, remember the following rules:
- Don’t use aggressive and too bright colors
- Make up a catchy headline
Brightwood offers support to small and medium-sized companies based in the United States. Their website looks rich and professional, so you can easily believe that this company can really offer you a nice financial solution. The starting page is not overloaded with texts — instead, you can find here some nice animations. Apart from this, it is possible to check the company’s portfolio. This is a good idea, as an ability to take a look at the previous project’s always helps to raise credibility.
And here are the lessons:
- Devote one website section to your portfolio
- Use animations
Pangea ensures safe money transfers, and their website has a separate page about security. This is great since security is crucial when you deal with money. Additionally, the website provides information about the awards received by the company. At the bottom of the starting page, you can find reviews from people who have already tried the services. All the images used are of a high quality, and all the links are easy to find. The colors are nice as well: white and blue.
Here are the lessons you can take from Pangea. We have already mentioned some of them when talking about the features of a good website, but still:
- Use only high-quality images
- Add logos of your awards if you have them
- Add some reviews of people who have already worked with you
- Devote a page to the security
SigFig offers automated investing, and its website is very convenient to use. The navigation is great — you will never get lost here! Besides, the starting page has a cool infographic which briefly explains what the company offers. Again, there is a short video to watch. All the available scenarios and statistics are explained in very simple words and equipped with graphs.
The section with contacts is designed in a very nice way here — it is located on the right side of the page, and it is impossible to miss it. It goes out when you hover over it, so you can find there an email address and a telephone number. It is also possible to schedule an appointment.
As usual, here are the lessons:
- Use infographics
- Make the contacts section as noticeable as possible, but don’t be too intrusive. Be like SigFig
SoFi is a finance company which offers loans. On the starting page, there are a lot of high-quality pictures, and the most important information is somehow highlighted — the structure of the text is very good here. To avoid the mess, designers used drop-down menus. Apart from this, reviews from clients are provided in a video format.
So, remember these rules:
- Work on the text structure. Use headlines, diverse fonts, etc. Highlight the most important pieces of information
- If there are too many links you want to place on the starting page, group them and use drop-down menus
MX allows better banking, and all the available services and features are explained with graphs and animations. At the bottom of the starting page, there is a special form for getting a free demo, and it is very simple. There are only a few fields to fill, so potential clients don’t have to waste several minutes of their precious time providing diverse details — they can deal with everything within half a minute.
Keep in mind these lessons:
- Use graphs
- Don’t make your users provide plenty of details when requesting a demo or subscribing
Simple offers its clients to “bank beautifully”, and, actually, their website is really beautiful. Nice pictures and animations, pleasant colors, references to websites which mention Simple, reviews from clients, links to accounts on social networks, and convenient navigation. The brand identity is maintained really well here — designers used corporate colors, and obviously, the logo can be found on every page.
So, when designing a financial website design, pay attention to the following things:
- Maintain your brand identity
- Let your users get in touch with you on social networks — provide them with the links to your accounts
Xero is our last example of financial websites designs, and it offers online accounting software. The starting page highlights several important advantages, such as integration with over 700 apps, plus others. Text structure, pictures, colors… Everything is good here. But there is one thing we haven’t mentioned before — at the bottom of the website you can find links for downloading the apps. That’s very convenient, as users don’t have to look for applications themselves.
Remember this lesson:
If your company has its own mobile apps, don’t forget to place links for their download on your website
We have provided you with 10 financial websites design examples, but there is one more thing we would like to tell you — all these sites look great on smartphones. Nothing really changes, only the size of the screen, but they still remain as convenient and stylish as on the desktop. We also highly recommend you to follow the same strategy. Besides, remember that the UX/UI design services are definitely worth a part of your budget, as a nice design can help you to attract clients and build credibility. So do your best, and follow our lessons!