Best E-Commerce Conversion Rate Optimization Secrets

Technology has drastically transformed how people shop. More sellers are starting websites to advertise their products and boost sales. But, why should you have an appealing website full of amazing products if it doesn’t lead to sales? After all, what counts is the number of purchases and not how many people visited your site. Read on for some secrets on how to optimize your e-commerce conversion rates.

1. Study user behavior

How users interact with your website matters a lot. By reading their minds, you’ll be likely to make more sales. Mastering the practice of users informs you what they are hunting for, how they respond to products and also what turns them off. This way, you can give them what they desire. So, conversions would happen swiftly since web visitors would quickly get what they need. 

However, you need to observe this behavior over time; this way, you’ll notice the trends which require more focus. More so, learn how to navigate Google Analytics; it’s an invaluable tool for examining user behavior.

2. Simplify your website

Websites with more modest designs have higher conversion rates. You may have multiple products but trying to fit all of them into one page is worthless. Customers get overwhelmed by clutter, so concentrate on your top-selling products and have a navigation bar listing different categories. This way, it’ll be easier for clients to notice what they want. 

Still doubting? Look at globally recognized brands, for example, Apple. They have all sorts of products, but their website is a true definition of simplicity. If they attempted to have all the products on their homepage, it would be an outright mess. 

3. Use high-quality product images

Pictures are useful in relating information about a product and clients love to see what they are purchasing. So, avoid selling products based on description alone but include high-quality images, really helps with conversion. However, taking pictures of all your products can take time, so consider for excellent product images in real-time.

4. Shun extra fees 

Clients are sensitive to product prices. So, be clear about the cost of each product on your site. The client anticipates a similar amount for a product on all pages, and this includes their shopping cart. Furthermore, appending hidden charges, shipping fees and taxes will smash your conversions.

5. Instill a sense of security

Safety is a significant concern for all buyers; it’s one of the leading causes that keep them from purchasing online. So, by clearly stating your privacy policy, you instill a sense of security in your clients. This way, they can be assured that their information will be secure.

6. Have varied payment options

You miss out on clients when you have limited payment options. Therefore, try to accommodate as many clients as possible by accepting different ways of payment. So, accept major credit cards and even allow alternative options like; PayPal and Apple Pay

7. Create a smooth check out process 

Use a single page check out process, make the forms easier to fill and skip the compulsory sign up. This way, you cut on cart abandonment rates.

8. Maximize speed

Make all pages user-friendly. For instance, the check out page is the end before a client closes a deal and leaves your site. So, show all the details in one page. Also, enlighten the buyer with all purchases made, which they may decide to pay or not. Moreover, have all pages run at high speed and products located in designated pages that are accessible. 

9. Email retargeting

Most of the visitors abandon the cart and neglecting them is a big blunder. So, use email retargeting for more conversion rates. It’s one of the best marketing channels for online sellers. Besides, there are add-ons available to make this easier. These are for instance; Petrasho Abandoned Cart and Follow-up Email Addon. You can also use SMS follow-up; it’s another excellent way of influencing visitors.

10. Trace and deal with the reason for abandonment

There are various motives for cart abandonment. Not trying to find out what they are might cause you more conversions. So, use the heatmap analysis to tackle this. It will support you to identify the area of your website that engages visitors but has many bounce rates. This way, it’ll be easy to optimize the page accordingly.

11. Link value with urgency

Loss aversion makes most people irrational since they can’t afford losing out on offers. So urgency and value combination is a powerful tool to boost your conversions. For instance, you can create real urgency when you have limited products and implied the need for buyers to purchase before stock runs out. There are various ways of creating urgency; below are some ideas that work well.

  • Stock scarcity (only three pieces left)
  • Limited time offer
  • Time-bound shipping (buy before 2 pm and qualify for free shipping)
  • Size scarcity (only three left in small size)

However, avoid going overboard with urgency tactics. You don’t have to execute all of them with multiple countdowns; this might seem manipulative. Urgency like any other conversion rate tactic is a subtle art, so moderation is key.

12. Provide social proof

In eCommerce, social proof signifies that your online store is preferred and trusted by real people and influencers. Social proof is critical in tapping into consumer psychology. Furthermore, when buyers view the experiences of others, they get a cue. For eCommerce, some ideas of social proof are;

  • Text, image or video testimonials from buyers
  • Online reviews and ratings
  • Numbers and statistics (5,000 people bought this product last month)

13. Highlight returns vs refunds

The primary concern that buyers have when shopping online is what happens if they don’t like the product or if a product malfunctions after a short period. By highlighting your returns policy, you deal with such concerns and reassure customers. By so doing, you’re likely to get more clients; shoppers often return after a positive experience.

Bottom line

There are various ways to optimize your eCommerce website. Some may take longer, but they are worth the wait. Commence implementing the above ideas, and you’ll experience an impact on your eCommerce website.

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