An online marketing strategy isn’t complete without a plan for tackling social media. What makes the best real estate websites work on social media? They regularly publish content that is creative, engaging, shareable, and up-to-date with the current trends. Read on to learn more about how to be a serious player in the social media scene. [Read more…]
As a writer, have you ever wondered how you can better your efforts of writing better articles for social media purposes? This is the right track for you to be taking because, in these changing times, there is an increased number of writers that are willing to exploit the power that lies in social media. In fact, it is no surprise that 60% of marketers around the globe write at least one article every day. This has led to a tremendous amount of competition facing writers that are on their way to breaking into writing articles for social media.
These facts should then prompt article writers to seek for the best ways for their pieces to stand out and not be written off as insignificant in the eyes of readers. Below are some of the best methods that you should incorporate to help your articles to thrive and be effective in social media: [Read more…]
Social networking sites have changed the way that we communicate as a species. Many of us have more online friends than offline friends, and we’re increasingly turning to social media to solve customer service issues or to receive updates from our favorite brands and content creators.
In fact, nearly 70% of consumers have used social media for customer service issues, and customers spend 20-40% more with companies who engage with and respond to customers via social media.Engagement is the key word here, and it’s what we’re going to be looking at throughout the rest of this article.
Engagement isn’t something that you can fake, and it takes a combination of art and science to really nail it and to create customers who are actually interested in what you have to say and what you offer.
Here are just three of the most effective ways to captivate an audience and to drum up engagement. [Read more…]
Social Media without Marketing is at par comparable to live without air. Social media has taken up the central point for marketing. One cannot neglect to know the best available tools to plan content. Especially when the virtual business world is growing so fast.
With an intention to introduce you to the best tools available, the blog is being written. Social media marketing is facing high competition attributed to a high number of users. Beat the competition. Learn about the best tools available.
If you are an entrepreneur or looking to create the finest of online content, you are at the right place. You definitely need to read through to know the top 9 nine tools for Social Media Marketing.
When we talk of content in social media, it does not only mean a written piece. It can be a power point presentation, a video, photos, graphics, audio files and so on. The traditionally written content rank lower as compared to the other different forms. This post will take you through a mix of social media marketing tools. They not only promote or helps create written content but also other forms of content.
Buffer offers the concept of the central dashboard. The same helps to share content across different platforms. This makes Buffer a superior choice as compared to other similar tools.
The ease to use the tool makes it popular among entrepreneurs and marketers.
The tool along with options of content sharing help with tips and strategies. The tips and strategies help optimize visibility of content. It also prompts trending topics and ideas to create content on.
Want a graphic design, go with Canva. What better can be a choice when it comes to graphic designing. Use of many fonts, templates, and the drag and drop feature makes it user-friendly. It offers a whole range of document type that can be made. Along with photo editing turns quite proficient with the tool. Professional touch offered by the website tips is noteworthy.
A unique feature of the tool is its usability for creating graphs. Graphs are not only a need for visual based content but all generic business reports. This feature makes the tool popular among all entrepreneurs and marketers.
The online editor works well in creating effective power point presentations. Especially when adding animations and editing the tool is quite user-friendly. Online resources that help to make presentations easier are available to help users. One can utilize its basic features without subscribing to its paid version. For professional usage, the paid versions work better.
Not only power point presentations but other offered features make Slideboom popular among users. It helps to convert the presentations to Flash. This conversion helps in easy sharing along with creating private groups. This helps in deciding and choosing intended viewers.
Entrepreneurs can create their personal channel on Slideboom. This helps in easy handling of presentations and data. In an organization, the same help in internal data sharing.
The tool is known for its easy interface system. With the help of which branded videos is shared with social media and prospective customers in one go. Both free and paid versions of the tool are available.
The tool helps in creating professional videos in minutes. The sharing of the same over various social media platforms is possible. The common social media platforms used in this regard include Facebook, twitter, Google+.
Infographics have gained prominence over last few years. Creating it is the task of graphic and content specialists. As a marketer, the tool Easel.ly helps edit existing infographics. Based on need editing and customizing is essential for an entrepreneur. The same is a free tool hence a perfect tool for start-ups.
So, what are you waiting for? Try it out today.
There are independent tools for creating videos, power point presentations, infographics, and wireframes. Visme is a tool that provides all content based solution at one place. A single dashboard management is always easier for an entrepreneur or marketer. The importance of the tool can be well gauged by the varied functions provided by the tool.
The tool is quite like YouTube with polished and advanced features.
Visme is a free tool for basic features with a paid version available for executive features.
The above-mentioned tools help in the creation and editing different form of content. Audio podcasts and recordings are special forms of content when discussing Audacity.
Audacity is the smartest available tool with simple features. It helps in conversion of tapes to digital recordings. The sweep out of video and audio tapes has made it a challenge to use the old audio tapes. Audacity is the solution software for all such issues.
10. Proofreading tool
Proofreading is a must when considering online content. The tools in this range help to make the content readable and also spelling and grammar free. Doing it manually helps. The tools may not be that powerful to catch mistakes that are content specific. Improved technology has brought in powerful tools. Tools like Grammarly, Hemmingway app, ginger, slick write and so on. Check on the best proofreading tools available.
Make use of the tools available in the list provided to proofread your document. But as the mentioned manual check is the most powerful one. It is very vital for a social media marketer to know the art of proofreading your own content manually so that you can make necessary changes on your own. The task of a social media marketer is not as easy as it sounds. Especially the competition in the field makes it tougher. A content posted today will turn old tomorrow with an array of contents updated every day.
The tools mentioned above are not the only ones that act as a savior to manage social content marketing. But there are much more tools used based on features required. Have a look at the whole list with detailed information of the tools including a few discussed.
Author Bio: As a technology enthusiast, Bella contributes to open-source projects. She is also a Consultant and academic tutor at AssignmentEssayHelp and loves to write about students. When she not helping a student. She will be having a chocolate or taking a stroll down the beach.
Congratulations! You’ve finally taken your own business to social media. The fan base on Facebook is growing and your tweets enjoy a fair amount of shares. Now, you’ve become a social media manager because you have to deal with a wide range of metrics.
Facebook is the most popular site for both well-known brands and small businesses, so we will review seven important Facebook metrics here as well as some ways to improve them. They will help you to determine whether your social media strategy is working properly.
1. Click-Through Rate (CTR)
This indicator is defined as “the number of clicks to a web page.” It measures how successful the promotion effort is because it essentially shows the total number of Internet users who viewed a page. By measuring the CTR, one can determine the overall interest to the content on the website or a social media page.
To attract attention, advertisers on Facebook use posts and ads that pop up in the newsfeed as well as special ad sections on the home page. However, this may not be enough for the success since Facebook users see lots of similar ads every day.
How to Improve:
- Reduce the length of the copy to 80 characters or less. Online marketing experts typically recommend creating concise posts with around 40 characters because they generate the highest engagement.
- Facebook users are most likely to click on a lick if it’s placed at the start of the posts. Adjust your posts accordingly.
2. Online ‘conversation’
‘People talking about this’ is a powerful metric because it shows the number of likes a page is getting. In turn, it identifies how high the level of interest in the brand is. To view it, just click on Likes section in the side navigation bar (as shown below on the screenshot). In addition to the conversation, this section contains a number of total page likes, including from last week, and the number of people who checked in.
How to Improve:
- Commit to tracking the time and day visitors are talking about the brand the most. It means that the posts you uploaded that time were the most engaging. If the number is lower, the posts might not be attractive to the viewers. As the result of tracking, you will know the content your target audience is more interested in.
3. Network Referral Traffic
Social media, and particularly Facebook, can drive lots of visitors to websites. In fact, recent studies found that about 30 percent of all website traffic comes from there. For example, Facebook drove only 6.5 percent of referrals in 2011 but this indicator had reached almost 25 percent in 2014. So, it’s the number one source of social referrals to websites right now.
Image Credit: Shareaholic Reports
How to Improve:
- Increase the number of posts. The more posts you share, the more traffic you get. Post at least once every two hours and even go beyond your official page to reach a wider audience. Just make sure you’re targeting people in the target industry.
- Promote your content. Facebook offers great opportunities to promote content through ads. One of the most popular solutions offered by Facebook Business is Custom Audiences. Visit its page on Facebook Business and learn how to use this tool to reach more people.
4. Organic Reach
Despite a large number of recent reports about organic reach being dead, it’s still a very useful metric. It’s defined by Facebook as “the total number of unique people who were shown your post through unpaid distribution.” In this case, unpaid distribution involves shares of posts by users that appear in newsfeeds of their friends.
If your reach is low, it means that your business page does not get a reasonable amount of attention. This needs to be solved!
How to Improve:
- Include questions to post to stimulate discussion and more sharing
- Use images or videos to replace links. People love visuals!
- Provide helpful privileged information by using latest reports, studies, and surveys in the industry or niche
- Publish evergreen content. “This type of content survives the test of time,” says Kent from Assignment Helper. “Therefore, you get traffic regardless of time of the year.”
Social media influencers play an important role in promoting businesses because they have the power to impact buying decisions of others. Measuring your own influence score is impossible by using Facebook’s own means, so users often turn to third-party developed tools like Klout and PeerIndex.
They generate a score based on the type of interactions and their number. 100 is the highest rating.
How to Improve:
- Use Google search results to create relevant posts. This is simple: just Google a keyword and find out the top results.
- Learn what content is popular at the moment. Look for posts with 1,000+ likes and shares and see what is hot (check out the popularity of the post below). Then, create your content on the same topic.
6. Engagement Rate
This metric shows whether the content is appealing to the audience. A high rate means you’ve succeeded in intriguing Facebook users while a low score means the opposite.
How to Improve:
- Include images and videos in posts. The most engaging posts on Facebook are those that contain multimedia, including images and videos. For example, photo posts get at least 39 percent more interaction.
- Be active by replying to comments on your posts. This will show that you are open to discussion and interesting conversation.
7. Assisted Conversions
If a Facebook users land on a website through a link in a post, it means that Facebook gets an assist for bringing them. This metric thus shows how effective posts are and whether one needs to make them more appealing.
How to Improve:
- Use action words like “try,” “go,” and “quickly.”
- Create a killer landing page. Ensure that all elements on your landing page direct the attention to the CTA button and can really persuade.
Lucy Benton is a marketing specialist, a business consultant who finds her passion in expressing own thoughts as a blogger, and currently, works at Awriter.org. She is constantly looking for the ways to improve her skills and expertise.