Almost all brands of the day have a digital marketing strategy in place. While these strategies help in making these brands and their services accessible to every potential user out there, they also serve to dehumanize them to a certain extent. Popular brands always have a certain degree of tangibility. Along with the mobile notifications and email updates, they always present people with promotional products during certain stages of the consumer’s journey through the sales funnel. … [Read more...]
Auditing a Website to Enhance SEO Performa …
Auditing a website is a necessity to assess the page performance before planning for a site redesign or off-page SEO enhancement. A proper audit can determine whether your website is optimized or not to achieve the traffic goals and if it is not so, then how can you improve its performance. If you haven’t audited your website ever before or if it is a while since you did so, this post will help you to understand how to do it effectively, which is not an option now, but a mandatory move if you … [Read more...]
Benefits of Offline Marketing for Your Bus …
Marketing is the greatest tool a company has in their tool belt. It alone can make or break a business. It helps you tell your audience that your product exists and that your company is providing it at a reasonable price. With the invention of the internet, many businesses are going the online way when it comes to advertising. This has its advantages and disadvantages. It’s become uncertain whether offline marketing still has viability in the current climate. Here are some reasons why it does. … [Read more...]
6 Steps to Your Effective Social Media Mar …
Are you amazed by the increasing number of business pages on Facebook and Instagram? Many new businesses start their promotion by creating a page of their brand on social media sites. If you are the owner of a start-up, social media can be a great platform for promoting your brand and advertising your products. It is mainly because social media marketing is cheap and highly effective. Gone are the days when social media was only meant for personal chatting with different people. At present, … [Read more...]
The Enormous Power of AI and Chatbots for …
The bots are here and they here to stay. See, despite the chatbot phenomenon has gained ground only a few years ago, it has since become a full-on revolution worthy of the attention. In fact, by 2024, the bot market size is expected to exceed $1.34 billion. And as you ponder on that, it is also important to note that in 2019, at least 40% of large business ventures will implement the use of chatbots. Let’s take a look at some AI applications in business in 2019 and beyond. … [Read more...]