The E-commerce industry is on a perpetual upward trajectory, made possible by the constant advancements in technology, online marketing, and security, which in turn makes it easier than ever for a customer to enjoy a digital shopping experience from their smartphone or computer. However, as the three-trillion-dollar industry expands, a piece of the financial pie attracts more and more competition with each passing year.
Marketing
7 Tips to Improve the Conversion Rate of Your E-Commerce Site
In E-commerce, one needs to be very careful because the display of your website and your offers for your customers can cause you either huge benefit or a huge loss. A small mistake can cause the loss of good costumer for a lifetime. Let’s look at some healthy tips which show that how one can take his business to another level of success.
One thing that must be kept in mind that “Exceptions are always there” especially when it comes to CRO (Conversion Rate Optimization). Although these tips are the best tips one can use but at the same time, the person should also be ready for every kind of exceptional cases.
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6 Myths About Digital Marketing Everyone Must Know
With digital marketing becoming popular across the world, everyone is eager to know more about it, practice and produce effective results to improve their business position. Under such circumstances, it is quite common that marketers, both pro, and beginners gather as much information as they can. They tend to find out the latest trends, things that make the results better and things that destroy them and so on. Digital marketing being a vast field consisting of social media marketing, content marketing, influencer marketing, SEO, advertisement and so on, it is necessary that you have all the right information about it.
2 Highly Effective Types of Content – Other Than Blog Articles
If you’re like most businesses online, the first thing you think of when you hear content marketing is blog articles. However, even though blog articles have proven to be highly effective, there are many other types of content that you should include in your content marketing strategy.
Different types of customers are influenced by different types of content in a variety of ways. Most of the time, using more than one content type helps you reach out to customers and connect with them at different stages of the digital sales funnel.
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How Machine Learning and AI Will Change SEO?
It’s no secret that many people are afraid that AI and machine learning technologies will take over many jobs soon. Does the same threat apply to digital marketers and SEO specialists?
On the one hand, various SEO tools incorporate machine learning and AI-based technologies allowing marketers an easier time to analyze various metrics and implement SEO optimizations. On the other hand, there’s also the looming threat that these AI technologies might replace human SEO specialists in the future.
At the moment, however, these AI-based solutions are not yet at the level to replace SEO specialists and aren’t so effective in performing technical tasks. Here, we will discuss our predictions on how machine learning and AI can change SEO strategy in 2020 and onwards.