Marketing

The focus of marketing has always been to create a connection between your audience and you at the right moment. Learn how to market your business digitally and traditionally.

5 Tips to Create a Winning Content Marketing Strategy for Your Startup

Done right, your successful content marketing campaigns can take your startup to the next level. With a properly crafted content marketing strategy, you can generate more engagements, leads, and even sales. What’s more, the content you publish can establish your brand as an authority in your industry, putting you in a better position to win your potential customer’s trust and money.

TL;DR: Content marketing brings truckloads of value. You lose b-i-g t-i-m-e if you aren’t using it.

Just like in most marketing strategies, however, your content marketing campaigns need to be executed effectively if you want to get meaningful results.

That’s why having a carefully crafted marketing strategy is important.

To help you with this, we share some effective tips that will help you develop a winning content marketing strategy for your startup.

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Email Marketing Funnels: How to Create One That Converts

Converting a prospective customer into a buyer does not happen instantly.

Most of the time, it happens in stages. The prospect has to trust your brand and warm up to the idea of spending on your products and services.

This process can take time and you need to put effort into converting them too.

So often you spend time charming a lead and offering value, only for them to go silent.

But there is a way to prevent this from happening — email marketing funnels. In email marketing, a funnel describes how customers move through a sales process. A business owner often creates this to sell a product or service through educational content and persuasive selling.

You see, the email marketing funnel helps you nurture relationships by offering value at each stage of the prospect’s buying journey.

But that’s not all.

It can also help you nurture relationships that breed loyalty and ambassadorship.

So, how can you create email marketing funnels?

Read on to find out.

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The Top 16 Most Useful Clubhouse Tools in 2021

At Clubhouse, your voice matters, your personality, and thoughts matter.

The Clubhouse app puts a singular spin on social networking by restricting communication to audio. Furthermore, you may get to improvise skills to urge an invite, which essentially requires you to succeed in out on social media and obtain your name out there.

This app is that the currently sizzling hot social media platform at the moment, and it’s entirely voice-based. You’ll join rooms and hear others discuss specific topics that are supported by the room’s name.

If you would like to talk, just raise your hand, and therefore the room’s moderator might allow you to hitch the conversation as a speaker.

Any user can start an area. Rooms are often either open for everybody to hitch or closed for a variety of individuals.

There are rooms which are discussing entrepreneurship, politics, music, cryptocurrencies, social media, marketing, technology, and various social subjects as well.

The users of the Clubhouse app created a culture that started online book clubs, radio shows, and meditation channels.

As you’ll probably guess now, there’s marketing potential here. Like Twitch, TikTok, and Snapchat, the conversations you’ve got on the platform are gone once the chat ends. This presents a singular opportunity for you to bring people in and potentially operate the social network sort of a live webinar.

Like every other social media platform, you’ll need proper tools and utilities for a precise way to reach a highly measured target market through the utilization of audio. in this article, I’m putting down the most useful Clubhouse tools to create your audience efforts simpler, unique, and more effective.

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Email Tracking: How To Effectively Track Conversions & Sales

Were there times when you sent people emails and wondered what happened to them? I’m sure we all have. 

Sending email campaigns is a proven marketing strategy guaranteed to bring in customers and sales. But, how will you know if your campaign is doing well? Did the recipient receive it? Did it end up in their spam folder? Did any of the recipients click on the links or open the attachments?

Before, there was no way to know what happened after you sent an e-mail. But with technology comes innovation, and now there are solutions available that allow you to know if your recipient opens your emails, clicks any of your links, and opens any attachments.

Email tracking brings about new possibilities for you and your business. You can now get insights about your campaigns and more and, with that, the power to make informed decisions.

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An Ultimate Guide to Youtube Ads Cost in 2021

While marketing forecasts for each year always say that this year will be “the year of video,” don’t be confused by assuming that video is just a marketing buzzword.

Many marketing advisors recommend using Youtube for small business marketing and in this article, we are going to discuss why. We would also like to talk about Youtube ads pricing in 2021 and the amount to spend on ads campaigns.

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