How to Take Your Personalization Strategy to The Next Level

Take Your Personalization Strategy To The Next Level

Personalization is now an essential part of any eCommerce strategy that the term itself is in danger of becoming redundant. Its existence is now considered a given for any business with designs on acquiring, retaining, and engaging online consumers. Suppose you’re not offering a personalized user experience with content tailored to the needs of your customer or prospect. In that case, you’re likely to lose them to a competitor who is doing precisely that.

But as personalization becomes the norm, and with so many online retailers scrambling for the coveted attention of consumers in an increasingly crowded space, the simple concept of personalization is no longer enough. Those once seemingly cutting-edge techniques (including a prospect’s first name in an email, for example) are old hat, replaced with an ever-more dynamic, highly-adaptable approach that takes design, UX, and digital marketing to a higher level, and can turn that casual consumer into a devoted (and big-spending) brand advocate.

That’s where ‘hyper-personalisation’ comes in. Unlike its more elementary predecessor, this supercharged version of personalization operates on the premise that artificial intelligence (AI), machine learning, and real-time data can be leveraged to create a user experience that is more bespoke, more exclusive, and, ultimately, more relevant to your target consumer, advancing your engagement strategy and driving that all-important customer loyalty.

If your online business has still not caught up to this notion (or you’re unsure of how to implement and develop a robust hyper-personalization model successfully) then read on, as this article outlines the steps needed to tap into the potential of AI-led, data-driven content for maximum engagement and growth.

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9 LinkedIn Ad Tips For Small Businesses

Top Linkedin Ad Tips For Small Businesses

Over 500 million people use LinkedIn globally, making the platform a marketing goldmine for B2B and B2C businesses. Increased exposure, more quality website traffic, and a considerable increase in leads are some of the benefits that come with maximizing LinkedIn for marketing.

Interestingly, many businesses are not adopting LinkedIn ads as part of their marketing strategy. This decision is often attributed to the cost of LinkedIn advertising. But the truth is LinkedIn marketing gives value for every cent spent if correctly done.

This article combines LinkedIn Tips for advertising and practicals for maximizing ads.

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Comprehensive Guide to Local SEO

Comprehensive Guide To Local Seo Featured Image

Any good local SEO strategy aims to help your business rank higher in local search results for relevant keywords. 

Local SEO should be at the top of your list if you’re a small business that is just getting started or if you’ve been in business for a while and want to revamp your marketing strategy.

Why? Because it works. According to recent studies, more than 70% of consumers search engines to find local businesses.

So what is local SEO, and how can you ensure your business is taking advantage of it? 

We’ll answer all of your questions about local SEO and show you how to use it to get more customers in this comprehensive guide.

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How Product Label Designs Impact Consumer Behavior and Sales

How Product Label Designs Impact Consumer Behavior

Hundreds of products vying for buyers’ attention fill grocery store shelves. Usually, the initial thing that catches a shopper’s attention is the packaging and the product label design. That’s why it’s crucial to create impactful Product Label Designs that effectively convey the manufacturer’s message. It’s a way to increase brand identity, awareness, and loyalty.

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How to Write Content to Please People and Search Engine

How To Write Content To Please People And Search Engine

Content marketing is no longer a trend, and SEO experts have been actively working to find the right balance between human and machine when considering the content. However, learning to write content that will naturally engage readers while still satisfying search engine guidelines is not a piece of cake.

Most SEOs write for search engines. They start with keyword research and then write a bunch of “keyword-rich content,” hoping to rank on Google’s first page. And sometimes it works. Unfortunately, these articles look robotic and boring to humans. This is an immense problem as they won’t pass the “bored test”: If people read your article and get bored quickly, it shows your content doesn’t provide enough value to human beings.

That’s the reason for writing on the web can be trickier than you think. Humans and Google have different needs, and people, search engines, and robots all want to receive the same value from content. However, these three groups think differently.

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