Startups fail in shocking numbers and going global from the start might be the exact thing you need to avoid joining the sad statistic from Failory. Now is the best time for any business to go expand worldwide as the general globalization made communication and delivery simple. You also have access to technological innovations that allow even small businesses to produce enough cheap products to export. With such advantages, one really shouldn’t miss the chance to claim a market that might be more welcoming than the native one. Especially as it’s neither overly expensive nor too difficult to do.
For all the talk of the “robot uprising,” many forget that artificial intelligence has been with us since the 1950s. And while advances in machine learning and algorithmic marketing are occurring more rapidly than ever before, it’s still humans that wield this awesome power (for the time being anyway).
Where it concerns business and commerce, the most immediate and well-publicized success that brands have been having with AI comes in the form of chatbots. These whip-smart conversation assistants are arguably the most successful of all the AI marketing automation tools in use right now. But what this technology foreshadows for the future of business and artificial intelligence is where marketers should really pay attention.
As soon as you come up with a business idea and start working on your brand, a question pops up: how will people know about you? On the one hand, there have never been more ways for someone to market their business, while on the other, the competition has never been this fierce either. There are so many ways for you to make your brand known, and yet, digital marketing remains the pillar of modern-day success for any aspiring company. The website is one key element of it all.
And how can you make yourself visible and audible among literally millions of other websites that float in the ever-growing space of the World Wide Web? Well, optimizing your website is a good place to start, and an integral part of any successful marketing strategy that constantly needs to be updated and improved for the sake of your business.
Blogging provides a number of valuable opportunities for businesses. Continually posting content to a website blog ensures search engines continually crawl the page, which in turn helps boost search engine optimization and the website’s rank. Publishing new content also increases the ways potential clients may find the website. However, over time, business owners may struggle to identify new ideas to write about, which hinders writing productivity. Here are several tips the owner of any business, regardless of size or how long the established blog has existed, can identify new topics to write about.