Technology has significantly impacted the way we work, boosting productivity in many ways. From improving how we communicate to increasing connectivity of staff and allowing you to track and analyze performance, there are several technological solutions that can increase the efficiency of your workforce. Let’s look at how technology has advanced workflow and productivity in the office environment over the years. … [Read more...]
8 Ways to Make Your Content Go Viral on So …
Viral content is a piece of content that spreads like wildfire. It could a social media content of different forms that gets shared multiple times by multiple users in a short span of time. This is something that every Marketers/Bloggers dream, isn’t it? Getting that fame and exposure is what we crave for. With the latest fortunate boom in digital technology, it has become very easy to post on social media platforms. However, this has made it difficult to be noticed in the crowd. Each one in … [Read more...]
Chatbots: The Community Managers Of The Fu …
A chatbot is really what the name suggests: a piece of software designed to be able to communicate in some basic sense with a human. In what feels like a brief period of time, chatbots have gone from hilariously-inept pieces of fun spouting utter nonsense (think back to the days of chatbots like Eliza) to sophisticated feature-rich programs with real-world value. Because of this rapid improvement, it’s only sensible to wonder just where chatbots can take us. Is handling basic operations the … [Read more...]
Tips to Devise a Solid Content Marketing S …
Content marketing has only now started to gain a whole lot of attention. However, unknown to many, it has been in the industry for quite a long time. While the basic idea behind content marketing (storytelling) remains unchanged, the marketing channels have changed considerably over the years. This, in turn, has created the necessity for businesses to seize the opportunity and invest time, money, and resources in content marketing. If you think of doing so too, here are some useful hints … [Read more...]
AI in Content Strategy and Marketing
Machine learning algorithms, artificial intelligence programs, and other self-learning innovations have taken root in our society. And while content marketers, advertisement agencies, and content creators have nothing to fear from AI, they still pose to change we perceive marketing. Studies have shown that AI equipped with big data can make astonishing claims and decisions that would take humans days to come up with. Implementing AI into content strategies in order to maximize reach and … [Read more...]