You’ve set up your in-house PPC campaign and now you can rest. I mean, what’s there more for you to do; you’ve killed the final boss, you saved the princess; game over, right? Wrong, PPC campaign management is not like your classic Super Mario game.
It’s more like an MMO game with no end in sight. You’ve probably already invested more than you should’ve into your campaign and now you’ve caught yourself in a vicious circle of training and re-training yourself or your employees on how to continually maintain your failed PPC campaign.
However, it’s still not too late for you to cut your losses and invest money into something more profitable. Namely, outsourcing your PPC is a way better investment of your time and money and these are the reasons why. [Read more…]