Articles by Ruhani Rabin - www.ruhanirabin.com

5 Essential Tools and Software to Help You Manage Your Remote Team

Remote work is not only becoming more popular with each passing year but nowadays it has kind of become a necessity for companies that want to maintain operational efficiency amidst the COVID-19 crisis. Now that companies are forced to close down their physical offices, their only chance of survival is to build digital teams and manage their workflow and employees remotely.

Of course, this is not something you can do without the right tech at your side. At least not efficiently. If you try to manage a remote team via email or chat only, you are bound to let something slip through the cracks, and your productivity and output are going to suffer as a result.

What’s more, this is not exactly the best way to elevate employee happiness and satisfaction. This is why you need to integrate some key tech solutions that will allow you to manage your remote team with ease, maintain efficiency, and improve performance over time. Let’s take a look at the five essential tools and software that will help you achieve these goals.

18 Proven Marketing Tactics to Attract Customers

Global ad spend will reach $605 billion in 2020 — a 4.2% increase compared to 2019. It is clear from this statistic alone that businesses are doing all they can to reach out and attract new customers.

It’s not all about pumping money into your ads, though. More money spent on marketing does not guarantee more reach or higher revenue.

Sometimes you need to get creative and find different types of marketing strategies to make your prospective customers convert.

When you give new marketing strategies a chance you can attract engaged customers and followers looking to learn more about your brand.

We’ve compiled a list of 18 winning marketing strategies your business can start using today:

Top 7 Tips to Secure Your Business from Online Fraud

Top Tips to Secure Your Business from Online Fraud

Digital payments have undergone a drastic transformation, thanks to the evolution of the Internet and mobile revolution. With the convergence of technology, unified payment platforms along with e-commerce have enabled smooth transactions and provided convenience to the customers. On the other hand, there are risks associated with online transactions, as they are vulnerable to data theft from hackers and different kinds of cyber-attacks.

Entrepreneurs need to face numerous challenges while operating a digital storefront and need to be aware of the risks associated with online fraud. Thus, companies need to employ effective cyber strategies such as using SSL certificates to protect and secure their website and customers’ data.

5 Digital Marketing Trends During the COVID-19 Pandemic

Even if the lockdown is lifted—or in the process of being lifted, the COVID-19 pandemic isn’t over. Neither is its influence on everything we know, including digital marketing trends.

One of the most important benefits our society has during this outbreak is the internet. Being online allows some businesses to continue their work, even if the stores got closed.

But to keep afloat, a business also has to keep being relevant. To be found by its customers—and new people as well. For this, you need to be aware of the latest marketing trends and try to use most of them to your advantage.

You should be aware of how this pandemic is influencing digital marketing. The more people have to stay inside, the more time they will spend online. That means that interactive posts will be more effective than static content.

It also means that online trends are changing faster than ever. Studies show that information is in the foreground, while everything else is on the back seat. People have specific questions that need answers.