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Social Media and Technology

Reasons Why It Is Better to Outsource PPC

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You’ve set up your in-house PPC campaign and now you can rest. I mean, what’s there more for you to do; you’ve killed the final boss, you saved the princess; game over, right? Wrong, PPC campaign management is not like your classic Super Mario game.

It’s more like an MMO game with no end in sight. You’ve probably already invested more than you should’ve into your campaign and now you’ve caught yourself in a vicious circle of training and re-training yourself or your employees on how to continually maintain your failed PPC campaign.

However, it’s still not too late for you to cut your losses and invest money into something more profitable. Namely, outsourcing your PPC is a way better investment of your time and money and these are the reasons why. [Read more…]

Writing Effective Social Media Content Using These 5 Methods

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As a writer, have you ever wondered how you can better your efforts of writing better articles for social media purposes? This is the right track for you to be taking because, in these changing times, there is an increased number of writers that are willing to exploit the power that lies in social media. In fact, it is no surprise that 60% of marketers around the globe write at least one article every day. This has led to a tremendous amount of competition facing writers that are on their way to breaking into writing articles for social media.

These facts should then prompt article writers to seek for the best ways for their pieces to stand out and not be written off as insignificant in the eyes of readers. Below are some of the best methods that you should incorporate to help your articles to thrive and be effective in social media: [Read more…]

4 Low Budget Marketing Ideas for Your eCommerce Business

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Whether you’re just starting off your eCommerce business or are looking for innovative ways to market, there are ideas for everyone, from Etsy sellers to those who sell on their own website can benefit. None of these strategies are cost prohibitive (and some are nearly free!); the most they will cost you is your time.

Ready, set… Market! [Read more…]

How Can Office Managers Address the Issue of Ensuring Workplace Safety for Women?

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A healthy workplace environment doesn’t just mean having a comfortable cubicle, air-conditioned offices, and plush sofas. It also includes creating a safe, open and harmonious atmosphere free of prejudice and violence. Workplace harassment cases have been happening for a long time now and it is the duty of the management to ensure the safety of each employee. Most women who face workplace harassment (sexual or otherwise) have nowhere to turn to. They often have to seek help from outside. As a manager, it is your responsibility to create a safe and healthy working space for all employees irrespective of their gender, caste, creed, and nationality.

Listed below are some simple yet effective ways how office managers can address the issue of workplace safety for women. Check them out: [Read more…]

5 Data Management Tips for Small Businesses

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There’s a common misconception that continuously floats around the business world. This is that only large, global corporations should carry out and implement data management strategies and those small businesses need not bother, simply because there’s not that scale of data to process.

However, small businesses can hugely benefit from creating their own strategies. Using this data, no matter how small, can help you to leverage your business to generate more profit and enhance your campaigns to become more effective and more successful.

Today, we’ll explore five key data management tips that can help you to achieve all these things and more! [Read more…]