As we slowly uncover all that artificial intelligence has to offer across different industries, the various ways in which AI can boost digital marketing efforts becomes more and more apparent.
According to a recent report by Salesforce, 57% of marketing experts stated that it was essential to incorporate AI in marketing for a more personalized customer experience.
So how exactly does artificial intelligence help marketers understand their customers? In a nutshell, the data that is generated when a user browses the internet is gathered for AI analysis. This data reveals valuable information about the user’s interests and behaviors.
Using this, brands and businesses can optimize their online marketing content to make it more relevant for their target audience.
Through the data that AI provides, marketers can deliver a more tailored and targeted digital marketing campaign, which can ultimately result in a much higher ROI for the business.
AI is being used by a growing number of top brands to inform many digital marketing channels, such as PPC, chatbots, email marketing, and online ads.
Video marketing, in particular, can be massively boosted by artificial intelligence. With online video consumption on the rise, read on to find out 6 reasons why AI can effectively amp up your video marketing strategy:
#1. Customer insights and data can be gathered prior to developing a video marketing strategy
Now more than ever, brands have access to a wealth of data about their target audience’s interests and online habits. And it’s all because of artificial intelligence tools and algorithms. AI analytics save brands hours of customer research time.
Valuable customer data can be gathered by a brand using simple AI tools to produce content that is relevant and insight-led.
It is extremely useful in helping brands understand their customers wants and needs, and allows businesses to shape a video marketing strategy that truly resonates with their audience.
#2. Video ads can be personalized using artificial intelligence
AI can be leveraged to take video content customization to another level. By using AI analytics, brands can develop video ad content which is completely tailored for their own audiences.
This level of personalization is an extremely valuable benefit of incorporating AI in marketing and will undoubtedly boost the effectiveness of a brand’s video marketing strategy.
Users are much more likely to engage with video ads that have been served to them based on their search activity, online purchasing behavior, and shared interests on customer social profiles. This level of video marketing customization is only possible due to AI algorithms.
#3. AI technology enables testing to inform video marketing strategy
Before launching a video marketing campaign, marketers can test their strategy and content by running a few different video creatives and video AD messaging at once.
AI analytics will clearly show which creative or messaging delivers the highest engagement on which platform.
For the actual campaign, content can then be delivered according to the data gathered in these initial results. Any tweaks on messaging and creative are possible prior to a more extensive roll out.
The ability to ‘test and learn’ multiple versions before launch results in a more effective video marketing strategy which is based on concrete data.
It is especially valuable for brands with more limited budgets, as they can focus their budget in the right direction and on producing video content that customers actually want to engage with.
#4. AI can be used to create engaging social video content
With more than 100 million hours of video being watched on Facebook on an average day, the demand for engaging video content on social continues to grow.
Brands can use AI analytics to develop their own video content and then closely monitor it once live for effectiveness. The data gathered through AI can be used to optimize future content.
Artificial intelligence analytics also show which periods the ads are most effective, so the entire delivery schedule can be laid out to maximize engagement.
#5. Artificial intelligence enables real-time updates to video ads
By making good use of the AI analytics available to them, marketers can tweak their video ads to make real-time changes and keep their content current.
The content of video ads can also be filtered to make it more relevant for the user. For instance, if a user has been searching online for a specific product based on certain features, the ad content can be delivered with a focus on those features, all thanks to AI algorithms.
This means the ad is more likely to capture the attention of that user.
#6. AI tools allow smaller brands and businesses to create video content that stands out (for their audience)
Cisco has reported that by 2021, 82% of online traffic will be video traffic. With so much video content to compete with, Artificial intelligence can help smaller brands with smaller budgets ensure their video marketing reaches the right audience and doesn’t get lost in the crowd.
The more a brand learns about their target audience and where they spend their time online, the simpler it is for them to make efficient use of their budget.
AI is specifically useful for niche brands as they can develop a completely targeted video marketing strategy for their target market.
With the average online user consuming 1.5 hours of video a day, there is clearly much to gain from an efficient video marketing strategy and well produced video content.
Using AI analytics is one of the most effective ways to develop and deliver relevant videos that your customers will want to connect and engage with.
It’ll be exciting to see how artificial intelligence continues to provide opportunities for brands to serve up against users with more personalized and interactive video content in the future.