Every business needs a mobile version of their website. With 83% of the population owning a phone, and with over 55% of those phones being smartphones, cell phones are being used more and more to browse the web on the go. For businesses to make a name for themselves and their products, they need to get their name out there and keep it out there. The easiest way to do that is to keep up with the trends of society, and the latest trend is mobile browsing. Here are the top 5 reasons why a business needs to create a mobile website to be able to keep up with that trend.
1. Mobile internet use will soon surpass computer internet use.
Cell phones currently outnumber personal computers at a ratio of 4:1. This a ratio that is guaranteed to increase as time continues. With a ratio like that, the experts predict that in a mere two years’ time, mobile internet usage will surpass PC internet usage. Mobile internet usage is the fastest growing communications channel in history, with Google research showing that the number of mobile internet users quadrupled in just one a year, and it’s a number that will continue to grow.
Having a mobile site will provide you with access to all of these people.
2. Mobile commerce is on the increase.
With mobile sites making it easy to purchase products online, mobile commerce is steadily increasing. On their cell phone users are now able to quickly research, compare and buy products, without even leaving the comfort of their couch or bed. 59% of mobile users now complete their shopping from their phone at home. Numerous businesses have discovered an increase in mobile based sales after adding a mobile website.
3. Society wants information, and they want it now.
It’s a fast paced world out there, and when we want information, we want it immediately. With 85% of people never being more than three feet away from their cell phone, mobile internet usage is the easiest way to find information when it’s needed. Having a website that makes you, your company and your company’s details available instantly ensures happier and loyal clients.
4. A mobile site is easier to use.
A website designed for desktop/laptop is not mobile friendly. Users have less patience when using a cell phone to find information rather than a desktop, so expecting them to pinch and zoom will not bode well for future usage. Bigger button links, visible contact information and a clean, efficient layout were voted as the most wanted features on a mobile website in a recent survey.
5. It provides higher rankings for your business.
Google, Yahoo, Bing, all of the search engines on the web have recalculated their algorithms to account for mobile websites and mobile website usage. Businesses with a mobile website are ranked higher than those without, therefore coming up first in searches. This provides a distinct advantage for your business over those that don’t have a mobile website. Currently, one in three mobile searches is for a local service or business (and that’s a number that’s expected to rise). Joining the mobile website revolution now is possibly one of the best decisions you can make for your business and your customers.
Michaela Findeis is working for the popular web development company, Karma Digital Media, based in Cape Town, South Africa.