Marketing

Discover how to connect with your audience at the right moment through digital & traditional marketing. Learn to market your business effectively today

What Are Canonical Tags and When Should You Use Them?

What Are Canonical Tags and When Should You Use Them?

ByRuhani Rabin Updated on

The canonical tag tells a search engine which page serves as the ‘master’ copy. Using a meta tag in your site’s HTML header, you can reduce duplicate returns of the same content with different URL extensions in searches. How? Because canonical tags tell a search engine which version of your content came first, and which you want to show.

With fewer duplicates in any given search, your canonical page gets boosted higher in the search results, sending more hits to your original content. But canonical tags are complex – and in this article, we’ll explain everything you need to know about them from best practice uses to how and when you should use a canonical tag, and if there are alternative solutions that would work better for you given your situation. Let’s get started.

18 Proven Marketing Tactics to Attract Customers

18 Proven Marketing Tactics to Attract Customers

ByRuhani Rabin Updated on

Sometimes you need to get creative and find different types of marketing strategies to make your prospective customers convert. When you give new marketing strategies a chance you can attract engaged customers and followers looking to learn more about your brand. Here is a list of 18 winning marketing strategies your business can start using today

5 Digital Marketing Trends During the COVID-19 Pandemic

5 Digital Marketing Trends During the COVID-19 Pandemic

ByRuhani Rabin Updated on

You should be aware of how this pandemic is influencing digital marketing. The more people have to stay inside, the more time they will spend online. That means that interactive posts will be more effective than static content. It also means that online trends are changing faster than ever. Studies show that information is in the foreground, while everything else is on the back seat. People have specific questions that need answers.

5 Key Analytics for an Optimized User-centric Content Marketing Strategy

5 Key Analytics for an Optimized User-centric Content Marketing Strategy

ByRuhani Rabin Updated on

You might assume that bounce rate, several users on your website, sessions per visit will help you analyze the user intent, but before that, you must create content that can engage users and keep them on the website. Let us look at some of the strategies by which you can persuade your users to stick to your website.

4 Ways B2B Businesses Can Improve Their Content Marketing Strategy

4 Ways B2B Businesses Can Improve Their Content Marketing Strategy

ByRuhani Rabin Updated on

B2B content marketing best practices often become obsolete fast. If your current strategies don’t deliver the expected outcomes, read on to discover four specific ways to make progress. If you lay good foundations for content marketing, you’ll be more likely to succeed. In this article, we will explore what you can do.