How UX and CRO Work Together to Increase Conversions
Sometimes, entrepreneurs may view UX and CRO (conversion rate optimization) as conflicting forces. UX improves the design and usability of your site. On the other hand, CRO gets as many visitors as possible to convert to customers. For an optimal user’s journey, you must find a happy medium between these two concepts. Here, we’ll explore how UX and CRO work together to increase your conversions.