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How to Write High-Quality Content for Link Building

June 16, 2022

When Link Building started trending, SEO experts were more focused on quantity than quality back in the day. According to a survey taken in 2020, more than 800 professional SEOs, nearly 40 percent of respondents said they spent over $1000 per month on link building. However, the ROI for most of them ended on rocks because of the quality and strategies they went for.

Presently, link building is an entirely different ball game. But to use it to its true potential, you must start with a basic understanding of link-building strategies and how it works.

So, chop-chop, let’s start with an introduction to link building.

How To Measure SEO Performance: Completed Guide 2022

April 28, 2022

Complete Guide How To Measure Seo Performance

To evaluate whether an SEO strategy is successful or not depends on many measurement methods. There is a completed guide on how to measure SEO performance.

Comprehensive Guide to Local SEO

April 26, 2022April 22, 2022

Any good local SEO strategy aims to help your business rank higher in local search results for relevant keywords.

Local SEO should be at the top of your list if you’re a small business that is just getting started or if you’ve been in business for a while and want to revamp your marketing strategy.

Why? Because it works. According to recent studies, more than 70% of consumers search engines to find local businesses.

So what is local SEO, and how can you ensure your business is taking advantage of it?

We’ll answer all of your questions about local SEO and show you how to use it to get more customers in this comprehensive guide.

How to Write Content to Please People and Search Engine

February 14, 2022

Content marketing is no longer a trend, and SEO experts have been actively working to find the right balance between human and machine when considering the content. However, learning to write content that will naturally engage readers while still satisfying search engine guidelines is not a piece of cake.

Most SEOs write for search engines. They start with keyword research and then write a bunch of “keyword-rich content,” hoping to rank on Google’s first page. And sometimes it works. Unfortunately, these articles look robotic and boring to humans. This is an immense problem as they won’t pass the “bored test”: If people read your article and get bored quickly, it shows your content doesn’t provide enough value to human beings.

That’s the reason for writing on the web can be trickier than you think. Humans and Google have different needs, and people, search engines, and robots all want to receive the same value from content. However, these three groups think differently.

Business Optimization Hacks You Can Take to Your Grave (Hands Down, They Work!)

October 11, 2021

A streamlined operation is crucial to the success of any business.

After all, inefficient workflows can keep your business from operating and delivering your services smoothly, which seriously impacts the customer experience, service quality, and your company’s profitability.

What’s more, you’ll end up with low productivity while using up your resources — and that can be a lot of money down the drain.

The good news is, there are tried and tested strategies to streamline your operations and optimize your processes to reach your business goals. We will cover those business optimization hacks in this guide.