Product & UX Diagnostic
A focused teardown of your product to identify friction, confusion, and UX debt that quietly hurts adoption and trust.
Product - UX - AI - Automation
I Help SaaS and WordPress Products Remove Friction, Sharpen UX, and Apply AI where it Delivers Value.
Deep product and UX diagnostics from a hands-on product leader with nearly 3 decades of experience building, scaling, and fixing real products.
25+ years in Product & Tech
SaaS + WordPress at scale
Metrics-driven, not cosmetic
How I Help Product Teams
Clear thinking, practical recommendations, and opinionated guidance - not generic audits.
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Conversion & Retention
Improve onboarding, workflows, and feature clarity so users understand value faster and stick longer.
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AI & Automation
Apply AI and automation where it reduces cost, effort, or complexity – not as a shiny feature.
My Thinking and Analysis
Selected writing on product, UX, AI, and automation based on real-world experience.
What Is Intelligent Automation & Why 73% Get It Wrong
What is intelligent automation, really? Learn how IA blends AI and automation, why 73% of projects…
Product Strategy vs. Product Management for Revenue
Learn how product strategy vs product management each drive revenue, when to invest in strategy or…
How to Build a SaaS Product Quickly (Step-by-Step)
Learn how to build a SaaS product quickly with a focused, step-by-step process – from validation…
Software 3.0: Andrej Karpathy on AI’s Vibe Coding Role in Programming
Explore the future of programming with AI! Discover how natural language revolutionizes software development for everyone.
WooCommerce SEO Guide: How to Optimize Your Store for Maximum Search Visibility
This guide covers actionable tips and strategies for optimizing SEO for your WooCommerce store. Learn how…