Interview with Lei Hang, Live Portals: The Future of Remote Live Stream Sales

Nowadays, live-streaming has transformed many industries, especially sales. But what if you could take live stream sales to the next level with a platform designed specifically for salespeople to engage and convert prospects remotely without the usual hassles? That’s precisely what Live Portals offers. I had the opportunity to sit down with Lei Hang, the visionary founder of Live Portals, to discuss the platform’s origins, unique features, and where it’s heading. This interview dives deep into the future of live portals, live-streaming sales, and how this innovative SaaS product is reshaping the sales landscape.

Introduction to Live Portals and Its Vision

Rabin: Lei Hang, thank you for joining us. Can you share the story behind Live Portals, and what inspired you to build this platform?

Lei Hang: Absolutely. The idea of Live Portals came from my experience as a web developer traveling globally — Indonesia, Hong Kong, the US. One of my enterprise clients wanted a more interactive, live, real-time selling experience that could break away from conventional platforms like Zoom, Google Meet, or Teams. They were frustrated with downloads, installs, and mobile compatibility issues. I looked around and found no existing solution that offered a customizable, interactive live sales portal without the technical overhead.

Building such a custom solution from scratch would have cost at least five figures, so I thought, why not create a SaaS product that anyone — without technical skills — could use? Something as simple as building a website or setting up an e-commerce store on Shopify. The vision is for every salesperson or business professional to have their own branded live sales portal, similar to how everyone now has a LinkedIn profile.

Rabin: That’s a compelling vision. What gap does Live Portals fill in the crowded market of video conferencing tools?

Lei Hang: The market is saturated with giants like Zoom and Google Meet. Competing directly with them on infrastructure is a losing game. Instead, Live Portals focuses on speed and customization. We ship features fast, listen to our customers weekly, and quickly iterate. Unlike big platforms that want their branding everywhere, we let users fully white-label their portals. It’s about creating an immersive, interactive sales experience that’s tailored to the salesperson’s needs.

Tools Recommendations

Rabin: That makes sense. Many SaaS products struggle to challenge big players because of resources, but agility is a big advantage for startups.

Core Features and Real-World Use Cases

Rabin: Would you kindly walk us through how Live Portals works? What are its core features?

Lei Hang: Sure. We offer two main types of portals: live portals, which include video conferencing, and showcase portals, which are video-free and run 24/7 for showcasing products or services. Building your portal is straightforward — you can start from scratch or use templates tailored for sales professionals, real estate, automotive, and more.

Customization is key. You can connect a custom domain, upload logos and favicons, and configure the portal’s look in real time. Your clients can interact with demos, videos, documents, and 3D models embedded directly in the portal. For example, a real estate agent can embed 360-degree property tours, brochures, and videos all in one place, creating an immersive experience for potential buyers.

Rabin: That sounds very interactive. How does it improve the sales process compared to traditional video calls?

Lei Hang: Traditional video calls are either one-to-one or one-to-many meetings, without much integration. Live Portals combines video conferencing with file sharing, embedded websites, 3D demos, and call-to-action buttons to close sales immediately. For instance, during a live call, you can dynamically switch between different properties or products without asking your client to refresh their browser.

We also support digital signing integrations like DocuSign, so salespeople can close deals on the spot instead of sending follow-up emails. This immediacy significantly boosts conversion rates, especially for high-ticket items.

Rabin: You mentioned 3D demos — how does that work?

Lei Hang: You can embed interactive 3D tours or street views using Google Maps Street View or other 3D content. For example, a restaurant owner can show the interior and exterior, including nearby amenities, all within the portal. This creates a richer, more immersive experience that builds trust and credibility.

Advanced Functionalities and Customization

Rabin: What other advanced features does Live Portals offer?

Lei Hang: We have several impactful features recently rolled out:

• Focus Mode: For larger group calls, this mode optimizes the layout, so participants can see everyone without scrolling.
• Call-to-Action Button: Enables embedding sales contracts or sign-up forms that pop up directly in the client’s browser for instant conversion.
• Recording: Simple local recording of sessions without cloud storage costs.
• Collaborative Documents: Coming soon, allowing real-time document editing between the salesperson and clients.
• Multilingual Transcriptions: Our AI transcribes and translates conversations in real time, breaking language barriers for international sales.

Rabin: The multilingual transcription sounds impressive. How does it work?

Lei Hang: The AI detects when multiple languages are spoken and displays transcriptions accordingly. For example, if I speak English, and others speak French or Hindi, the system transcribes and translates the speech instantly. This feature is a game-changer for global sales teams connecting with diverse customers.

Rabin: Can users further customize their portals?

Lei Hang: Absolutely. Users can embed custom scripts like Facebook Pixels or Google Analytics for tracking, add chatbots, integrate Instagram feeds, and even embed Google Docs or pitch decks. We also support dynamic content like spinning wheels for giveaways to collect leads interactively.

Pricing, Sustainability, and User Feedback

Rabin: How is “Live Portals” priced, and how do you ensure the platform’s sustainability?

Lei Hang: We currently offer three plans for a very limited time:

• Basic Plan: $59/lifetime
• Tier Two: $149/lifetime
• White Label Unlimited: $299/lifetime, which includes 10,000 live minutes and full white-label capabilities.

We limit file uploads to 10 MB per file but allow unlimited files. The live minutes are based on participant minutes in video calls, which helps us manage costs. Unlike big players who charge flat fees, we pass on the variable cost of WebRTC usage to users. This approach keeps pricing fair and sustainable, especially in the early stages.

Rabin: What about exceeding live minutes or additional usage?

Lei Hang: Users can purchase additional minute bundles prorated to their needs. The 10,000 minutes renew monthly, and if users exceed their limit, they will receive a warning. Showcase portals, which don’t include video, run unlimited.

Rabin: What feedback have you received from users?

Lei Hang: The feedback has been overwhelmingly positive. Over just ten days, we powered over 400 sessions. Our users love the interactive experience and the ability to customize quickly. We hold weekly customer calls, listen closely, and release updates rapidly based on their input. This user-centric approach is the backbone of our development.

Vision for the Future and AI Integration

Rabin: Where do you see Live Portals going in the upcoming years?

Lei Hang: The future is about making the sales journey seamless and AI-powered. We’re working on an AI assistant that understands the content of your portal and can answer client questions dynamically. For example, during a screen share, the AI could summarize what’s being shown or provide instant clarifications.

We’re also exploring native apps for hosts to access device features like camera and storage more efficiently, improving the user experience on mobile. Additionally, we want to help users create portals automatically from LinkedIn profiles or other data sources to speed up setup.

Rabin: That sounds exciting. How do you balance adding features with keeping the product simple for salespeople?

Lei Hang: It’s a challenge. We always remind ourselves that our core users are non-technical salespeople who want a simple, customizable solution. Features should support completing the sale, not complicate it. For example, while 4K video and high-fidelity audio are great, if you can’t close the sale, those don’t matter. We focus on what helps users get results.

FAQ: Common Questions about Live Portals

Q1: How easy is it to set up a Live Portal?

Setting up a portal takes just minutes. You can start from templates tailored for industries like real estate, automotive, or sales professionals. Customization is done in real time, with clear guidance on domain setup and DNS configuration.

Q2: Do clients need to install any software to join a live session?

No downloads or installs are required. Clients simply click a link and join a video meeting embedded in the portal, similar to visiting a website.

Q3: Can I embed my branding and domain?

Yes, Live Portals supports full white labeling, including custom domains, logos, favicon, and even branded loading screens to enhance credibility.

Q4: How does Live Portals handle recordings and transcripts?

Recordings are done locally to save cloud costs, and transcriptions are generated in multiple languages with AI. Transcripts can be downloaded in formats like VTT and SRT for captions or documentation.

Q5: Is the platform suitable for large webinars or lectures?

“Live Portals” is optimized for interactive sales calls with smaller groups to maximize engagement and conversions. For large webinars, you can embed YouTube live streams within your portal and leverage chat features.

Q6: What if I exceed my live minute limit?

You can purchase additional minutes prorated to your needs. If you exceed your limit, you’ll receive a warning, but showcase portals without video remain unaffected.

Final Words

Live Portals is redefining live-streaming sales by offering salespeople a powerful, customizable, and immersive platform that goes beyond traditional video conferencing. With its unique focus on real-time interactivity, AI-driven features, and user-centric development, Live Portals is poised to become an essential tool for remote selling across industries.

Lei Hang’s vision of every salesperson having their own branded portal is well on its way to becoming reality. Whether you’re in real estate, automotive, digital services, or any sales-driven business, Live Portals offers a compelling way to engage clients and close deals efficiently.

If you are keen to explore this innovative platform, remember that special discounts are available for early adopters. The future of remote sales is here — and it’s live, interactive, and personal.

Don’t forget to subscribe to my YouTube Channel and check the very early adopters deal—you really should not miss it.