analytics

Looking into Shopify and Shopify Plus? What’s the Difference?

Looking into Shopify and Shopify Plus? What’s the Difference?

If you’ve been using Shopify for your eCommerce store, you may wonder about all the buzz around Shopify Plus. The core service is enough for individual sellers and small businesses looking to break into eCommerce. Still, the experience needs to offer a little more for a massive industry with millions in sales.

How Does AI Aid Data Analysts?

How Does AI Aid Data Analysts?

Artificial intelligence in data analytics today can actually aid data analysts by optimizing their workflows. Here’s more on how human-machine relationships will be even more important — and fruitful — moving forward.

Marketing KPIs Measure You Cannot Afford to Forget

Marketing KPIs Measure You Cannot Afford to Forget

The challenging bit about KPIs is having a set of them that you stick by, regardless of how many other measures there are. Before you quickly get overwhelmed with numerous marketing KPI measures, here are several you cannot afford to overlook