Strategy

Product strategy is not about roadmaps, feature lists, or frameworks. It is about making the right decisions when information is incomplete, pressure is high, and trade-offs are unavoidable. In this section, I write about product strategy from the perspective of founders and senior leaders – the people who are ultimately accountable when products fail or succeed. This includes how to prioritize real bets, when to say no to features that look good on paper, and how to adapt strategy across different stages of a product’s lifecycle. This is not theory. It is practical, experience-driven thinking shaped by decades of building, scaling, and fixing products across SaaS and WordPress ecosystems.