Product & UX Diagnostic
A focused teardown of your product to identify friction, confusion, and UX debt that quietly hurts adoption and trust.
Product - UX - AI - Automation
Deep product and UX diagnostics from a hands-on product leader with 25+ years of real-world experience.
Deep product and UX diagnostics from a hands-on product leader with 25+ years of experience building, scaling, and fixing real products.
25+ years in Product & Tech
SaaS + WordPress at scale
Metrics-driven, not cosmetic
How I Help Product Teams
Clear thinking, practical recommendations, and opinionated guidance - not generic audits.
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Conversion & Retention
Improve onboarding, workflows, and feature clarity so users understand value faster and stick longer.
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AI & Automation
Apply AI and automation where it reduces cost, effort, or complexity – not as a shiny feature.
My Thinking and Analysis
Selected writing on product, UX, AI, and automation based on real-world experience.
Backlog Metrics: Measuring Progress and Forecasting in Agile Projects
Unlock the secrets to measuring progress and forecasting success in Agile projects! Discover the top backlog…
Tech in Focus: Navigating the ‘Build vs. Buy’ Decision for Optimal Business Growth
Discover the pros and cons of building custom software vs. buying off-the-shelf solutions. Learn how to…
The Advantages of Community Involvement for Businesses: Driving Growth and Customer Loyalty
The Benefits of Community Involvement for Businesses: Drive Growth & Loyalty. Learn how engagement can transform…
Crafting a Compelling Brand: The Power of Purpose-Driven Design
Discover the power of purpose-driven design in crafting a compelling brand. Learn the 10 essential steps…
Analyzing Viewer Behavior on Platforms like TikTok and YouTube Shorts for Better Content Strategy
Engage your audience on TikTok and YouTube Shorts with strategies to analyze viewer behavior and create…