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Significance of Email Marketing in Mobile App Development

Innovative promotional techniques keep entering the marketing world. So, most of us would say that using email marketing in-app development scenarios has lost its relevance due to its age-old existence in the field.

However, this is not the case. Let us look at some statistical facts to prove our point. For 89% of marketers worldwide, email is the best and the most prominent lead generation channel. Intriguingly, the same percentage of people prefer to delete or send such non-mobile-optimized emails to the trash.

If you belong to one of those communities who think, “Why email marketing in Mobile App Development”? And “What could be the possible reason that this is still working?” then you should check out this article.

You would come to know precisely why and how it is important to integrate email marketing in mobile app development.

Secret Tricks to Improve Employee Relations Easily

No matter how big your company is, what you do, where you’re located, and how many people you employ – insisting on healthy and quality employee relations is one of the most important things in the world! This is something that defines the way people in your company treat each other, how willing they are to help each other, and whether they work well together or not. Businesses should never take these things for granted, and you should never expect your employees to form high-quality relationships on their own. On the contrary, you need to be the catalyst of these relationships and the reason why they’re formed in the first place. And once your employees start forming these relations themselves, you need to do whatever you can to improve them, upgrade them, and take them to a new level. In case that’s something you’d like to do as well, here are a few things you can do to improve employee relations this year too.

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Pros and Cons of FinTech Software Outsourcing

The banking and financial services industry has been witnessing rapid technological advancement for the last few years. The new FinTech startups and the conventional banks and financial institutions are also investing heavily in financial technologies.

With a cutthroat competition of rolling out innovative financial services in the market, it is essential for banking and financial institutions to prioritize time to market for their next FinTech software development. And this urge to be faster than the competition requires a faster development process that ensures a better product and undertakes the FinTech security concerns.

Hence there is an increase in the number of FinTech projects that were developed via outsourcing. However, outsourcing has both good and bad sides. Let’s discuss the cons first.

How to Make the Most of SEO Best Practices for Your Online Business

Investing in SEO requires time, diligent efforts, and practice and trust in the person managing your initiatives. While some of us may link our passion with our business, it is undoubtedly true that every business owner wants to generate a profit from their investment and transaction in a company. Consistent business growth is what one desires. However, it requires a lot of intelligent effort to achieve the same. In this article, you will:

Learn about the critical Search Engine Optimization practices that give you higher traffic
Learn the SEO best practices for your e-commerce store to enhance turnover

Taking your business online is an important thing you must do to leverage the comprehensive benefits of investing in SEO. Optimizing SEO will help you earn more and get more significant growth in your business. Hiring SEO services India will help you get affordable SEO services from your website’s most proficient SEO experts. If you’re wondering about the right SEO services, you can talk to me.

Coming on to our topic, 20 % of the businesses fail in the first year itself. And you can guess how hard it is for companies to sustain in the market and generate desirable profits. Just 30% of the enterprises across the decade mark in existence. That is why taking the right step for improving the value and profitability of the company counts a lot, especially in the digital marketing scenario. Read further to learn more about various ways SEO can help you get more significant traffic and get higher traffic.

How to Speed up WordPress Website with WP-Optimize Cache

There is no denying that WordPress is a mighty content creator. Over 75 million websites have been created using the platform.

Kinsta’s research shows that 40% of websites on the internet are built using the WordPress platform.

To make things look visually aesthetic and help your branding stand out, you’ll need to use plugins, themes, and utilities. Even though WordPress can handle these utilities, it might slow down the overall performance.

An investigation by the Bing search team revealed that a 1-second delay in responsiveness reduced user satisfaction by 3.8%, increased user losses by 4.3%, and reduced click-through rates by 4.3% with a 2-second delay.

Researches show that when the website loading times go from one to three seconds, the possibility of bounce (user leaving the website) rate increases by 32%.

Conversion rates are three times higher for websites that load in 1-2 seconds than for websites that load in 4-10 seconds.

Fast WordPress sites are essential to the success of your business. You will certainly lose money and traffic if you do not accomplish this. Customers online are somewhat impatient, so this happens. One in three mobile users abandons a website simply because it takes too long to load.

WP-Optimize cache can easily help you to speed up your WordPress website database, cache, and images. Read on to find out the details.

Having trouble with SEO? Ask here