Product & UX Diagnostic
A focused teardown of your product to identify friction, confusion, and UX debt that quietly hurts adoption and trust.
Product - UX - AI - Automation
I Help SaaS and WordPress Products Remove Friction, Sharpen UX, and Apply AI where it Delivers Value.
Deep product and UX diagnostics from a hands-on product leader with nearly 3 decades of experience building, scaling, and fixing real products.
25+ years in Product & Tech
SaaS + WordPress at scale
Metrics-driven, not cosmetic
How I Help Product Teams
Clear thinking, practical recommendations, and opinionated guidance - not generic audits.
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Conversion & Retention
Improve onboarding, workflows, and feature clarity so users understand value faster and stick longer.
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AI & Automation
Apply AI and automation where it reduces cost, effort, or complexity – not as a shiny feature.
My Thinking and Analysis
Selected writing on product, UX, AI, and automation based on real-world experience.
Software 3.0: Andrej Karpathy on AI’s Vibe Coding Role in Programming
Explore the future of programming with AI! Discover how natural language revolutionizes software development for everyone.
The Impact of Automation on Business and Leadership
Automation is changing the game, but what are the challenges? Explore the future of business and…
WooCommerce SEO Guide: How to Optimize Your Store for Maximum Search Visibility
This guide covers actionable tips and strategies for optimizing SEO for your WooCommerce store. Learn how…
Five Reasons Why You Need to Start Automating Your Business
Transform your business with automation: boost efficiency, cut costs, enhance service.
Top Picks For Best Workflow Automation Software
Unlock productivity with cutting-edge workflow automation software – transform your business!