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How to Take Your Personalization Strategy to The Next Level

Take Your Personalization Strategy To The Next Level

Personalization is now an essential part of any eCommerce strategy that the term itself is in danger of becoming redundant. Its existence is now considered a given for any with designs on acquiring, retaining, and engaging online consumers. Suppose you’re not offering a personalized user experience with content tailored to the needs of your customer or prospect. In that case, you’re likely to lose them to a competitor who is doing precisely that.

But as personalization becomes the norm, and with so many online retailers scrambling for the coveted attention of consumers in an increasingly crowded space, the simple concept of personalization is no longer enough. Those once seemingly cutting-edge techniques (including a prospect’s first name in an email, for example) are old hat, replaced with an ever-more dynamic, highly-adaptable approach that takes design, UX, and digital marketing to a higher level, and can turn that casual consumer into a devoted (and big-spending) brand advocate.

That’s where ‘hyper-personalisation’ comes in. Unlike its more elementary predecessor, this supercharged version of personalization operates on the premise that artificial intelligence (AI), machine learning, and real-time data can be leveraged to create a user experience that is more bespoke, more exclusive, and, ultimately, more relevant to your target consumer, advancing your engagement strategy and driving that all-important customer loyalty.

If your online business has still not caught up to this notion (or you’re unsure of how to implement and develop a robust hyper-personalization model successfully) then read on, as this article outlines the steps needed to tap into the potential of AI-led, data-driven content for maximum engagement and growth.

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9 LinkedIn Ad Tips For Small Businesses

Top Linkedin Ad Tips For Small Businesses

Over 500 million people use LinkedIn globally, making the platform a goldmine for B2B and B2C businesses. Increased exposure, more quality website traffic, and a considerable increase in leads are some of the benefits that come with maximizing LinkedIn for marketing.

Interestingly, many businesses are not adopting LinkedIn ads as part of their marketing . This decision is often attributed to the cost of LinkedIn advertising. But the truth is LinkedIn marketing gives value for every cent spent if correctly done.

This article combines LinkedIn Tips for advertising and practicals for maximizing ads.

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Comprehensive Guide to Local SEO

Comprehensive Guide To Local Seo Featured Image

Any good local SEO aims to help your rank higher in local search results for relevant keywords. 

Local SEO should be at the top of your list if you’re a small business that is just getting started or if you’ve been in business for a while and want to revamp your strategy.

Why? Because it works. According to recent studies, more than 70% of consumers search engines to find local businesses.

So what is local SEO, and how can you ensure your business is taking advantage of it? 

We’ll answer all of your questions about local SEO and show you how to use it to get more customers in this comprehensive guide.

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What are the Top Technology Stack for Web Development

What Are The Top Technology Stack For Web Development

A technology stack, also known as technology infrastructure, is a combination of technology services used to build and operate an application or project. For example, LAMP, a well-known technology stack, is commonly used for developing .

A technology stack includes elements of programming languages, frontend tools, frameworks, backend tools, etc.

Front-end and back-end are evenly significant elements that work together to form a working technology set.

With an example, let us explain the concept of the technology stack. Suppose the Facebook app. So, they built Facebook with a combination of coding frameworks and languages, such as HTML, JavaScript, CSS, etc. Therefore, we can state that this is the technology stack of Facebook.

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