Product & UX Diagnostic
A focused teardown of your product to identify friction, confusion, and UX debt that quietly hurts adoption and trust.
Product - UX - AI - Automation
I Help SaaS and WordPress Products Remove Friction, Sharpen UX, and Apply AI where it Delivers Value.
Deep product and UX diagnostics from a hands-on product leader with nearly 3 decades of experience building, scaling, and fixing real products.
25+ years in Product & Tech
SaaS + WordPress at scale
Metrics-driven, not cosmetic
How I Help Product Teams
Clear thinking, practical recommendations, and opinionated guidance - not generic audits.
- Learn more
- Learn more
Conversion & Retention
Improve onboarding, workflows, and feature clarity so users understand value faster and stick longer.
- Learn more
AI & Automation
Apply AI and automation where it reduces cost, effort, or complexity – not as a shiny feature.
My Thinking and Analysis
Selected writing on product, UX, AI, and automation based on real-world experience.
5 Great Date Ideas for the Romantic on a Budget
Five really fun ideas for romantic dates that don’t cost a lot of money (or are…
3 Cool New Twitter Tools
A rundown of three nifty new twitter tools
Planning Ahead: How to Save Money on Summer Vacations
There are plenty of ways to save money on your summer vacation without sacrificing fun and…
5 Ways to Save on Family Photos
Family photos are an important part of family life. Snapshots from the digital camera are great,…
10 Skydiving Tips for Beginners
Skydiving is one of the most popular extreme sports of today, and many young people participate…