Product & UX Diagnostic
A focused teardown of your product to identify friction, confusion, and UX debt that quietly hurts adoption and trust.
Product - UX - AI - Automation
I Help SaaS and WordPress Products Remove Friction, Sharpen UX, and Apply AI where it Delivers Value.
Deep product and UX diagnostics from a hands-on product leader with nearly 3 decades of experience building, scaling, and fixing real products.
25+ years in Product & Tech
SaaS + WordPress at scale
Metrics-driven, not cosmetic
How I Help Product Teams
Clear thinking, practical recommendations, and opinionated guidance - not generic audits.
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Conversion & Retention
Improve onboarding, workflows, and feature clarity so users understand value faster and stick longer.
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AI & Automation
Apply AI and automation where it reduces cost, effort, or complexity – not as a shiny feature.
My Thinking and Analysis
Selected writing on product, UX, AI, and automation based on real-world experience.
When to Take the Plunge and Buy New Tech
If you’re considering getting a new smartphone, tablet or laptop, you might want to pause before…
Step-by-Step Guide To Make Your Content Worth Sharing
If you really want to write shareable content that will help you achieve your business goals,…
Why You Should Have a Mobile Website? #Infographic
One thing many companies were slow to realize was the necessity of establishing a mobile website.…
10 Tweaks to Improve Conversion by 8%
Let’s boost your conversion rates by 8 percent with these ten simple but effective tweaks.
Why Does Your Small Business Need SEO?
SEO offers more than one effective small business growth and improve a website’s positioning with search…