Product - UX - AI - Automation

I Help SaaS and WordPress Products Remove Friction, Sharpen UX, and Apply AI where it Delivers Value.

Deep product and UX diagnostics from a hands-on product leader with nearly 3 decades of experience building, scaling, and fixing real products.

How I Help Product Teams

Clear thinking, practical recommendations, and opinionated guidance - not generic audits.

Product & UX Diagnostic
A focused teardown of your product to identify friction, confusion, and UX debt that quietly hurts adoption and trust.
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Conversion & Retention
Improve onboarding, workflows, and feature clarity so users understand value faster and stick longer.
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AI & Automation
Apply AI and automation where it reduces cost, effort, or complexity – not as a shiny feature.
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Selected writing on product, UX, AI, and automation based on real-world experience.

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