Product & UX Diagnostic
A focused teardown of your product to identify friction, confusion, and UX debt that quietly hurts adoption and trust.
Product - UX - AI - Automation
Deep product and UX diagnostics from a hands-on product leader with 25+ years of real-world experience.
Deep product and UX diagnostics from a hands-on product leader with 25+ years of experience building, scaling, and fixing real products.
25+ years in Product & Tech
SaaS + WordPress at scale
Metrics-driven, not cosmetic
How I Help Product Teams
Clear thinking, practical recommendations, and opinionated guidance - not generic audits.
- Learn more
- Learn more
Conversion & Retention
Improve onboarding, workflows, and feature clarity so users understand value faster and stick longer.
- Learn more
AI & Automation
Apply AI and automation where it reduces cost, effort, or complexity – not as a shiny feature.
My Thinking and Analysis
Selected writing on product, UX, AI, and automation based on real-world experience.
What is the Better Way to Pitch Your Customer & Turn Them into Lead?
Read this article and fix your work by pitching your potential customers and subsequently turning them…
How to Leverage the Psychology of Visual Content
One of these aspects is the visual content – the psychology behind it is very strong,…
5 Ways App Development Benefits Small Business
While some might not think much of app development, for a small business it can be…
Ancient Technology Your Competitors Are Still Using
Below are a few choice pieces of ancient office tech that you can upgrade today to…
7 Ways to Promote Your E-commerce Product without Being Salesy
Customers no longer want to read the same promotional content over and over again about a…