Product & UX Diagnostic
A focused teardown of your product to identify friction, confusion, and UX debt that quietly hurts adoption and trust.
Product - UX - AI - Automation
I Help SaaS and WordPress Products Remove Friction, Sharpen UX, and Apply AI where it Delivers Value.
Deep product and UX diagnostics from a hands-on product leader with nearly 3 decades of experience building, scaling, and fixing real products.
25+ years in Product & Tech
SaaS + WordPress at scale
Metrics-driven, not cosmetic
How I Help Product Teams
Clear thinking, practical recommendations, and opinionated guidance - not generic audits.
- Learn more
- Learn more
Conversion & Retention
Improve onboarding, workflows, and feature clarity so users understand value faster and stick longer.
- Learn more
AI & Automation
Apply AI and automation where it reduces cost, effort, or complexity – not as a shiny feature.
My Thinking and Analysis
Selected writing on product, UX, AI, and automation based on real-world experience.
How to Change WordPress Permalinks Without Breaking Your Site
Learn how to change your WordPress permalinks effectively without breaking your site or Google Ranking.
FlowMattic Review: The Best WordPress Automation Plugin
In this FlowMattic review, I will explore its features, benefits, and user experience, revealing why it…
What is a Good Conversion Rate for eCommerce? (In-depth Analysis)
Unlock eCommerce Success: Master Conversion Rates for Your Online Store’s Prosperity!
Boost Your WordPress and Woocommerce with These 7 Powerful AI Plugins
Elevate your user experience today with these AI Plugins for WordPress and WooCommerce. Learn how AI…
11 Excellent WordPress CRM Plugins to Consider This Year
Discover the top WordPress CRM plugins to streamline customer interactions and boost your business efficiency!