Product & UX Diagnostic
A focused teardown of your product to identify friction, confusion, and UX debt that quietly hurts adoption and trust.
Product - UX - AI - Automation
Deep product and UX diagnostics from a hands-on product leader with 25+ years of real-world experience.
Deep product and UX diagnostics from a hands-on product leader with 25+ years of experience building, scaling, and fixing real products.
25+ years in Product & Tech
SaaS + WordPress at scale
Metrics-driven, not cosmetic
How I Help Product Teams
Clear thinking, practical recommendations, and opinionated guidance - not generic audits.
- Learn more
- Learn more
Conversion & Retention
Improve onboarding, workflows, and feature clarity so users understand value faster and stick longer.
- Learn more
AI & Automation
Apply AI and automation where it reduces cost, effort, or complexity – not as a shiny feature.
My Thinking and Analysis
Selected writing on product, UX, AI, and automation based on real-world experience.
7 Modern Graphic Design Trends for Designers
While some of these can disappear fast, others endure due to their familiarity with designers. Some…
4 Ways to Streamline Your Content Marketing Process and Save Time
Don’t despair if you can’t find a spare minute of the day to curate content and…
Changing the Course of Future Web Development with Artificial Intelligence (AI) in 2025
The future of website design is bright, it all bubbles down to one thing, how much…
Is it Time for Your Company to Integrate Services into a SaaS Model?
Thanks to new technology and many simple integrative features that will help your organization run more…
How to Manage Health and Safety Concerns in the Workplace
For most businesses, that’s a cost they’d like to avoid. Balancing these concerns with others related…